Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brian Pasch
I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014 Kia Long Beach".
When you click on the video, it…Continue
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics account.
This need can occur when OEM mandated SEM vendors don't offer…Continue
By Brian Pasch (article number three in a series)
When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending announcement. In my…Continue
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
I want to thank Dave Page from…Continue
If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords. It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.
Many of the account we manage had these messages appearing this morning.
The message you will see when you login to Adwords is shown below:…Continue
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog. You can also get more information about this on this link: Google Adwords Enhanced…Continue
Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments
Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See Google Disrupts The Market With…Continue
Car dealers have been perfecting the best strategies to implement paid search campaigns. It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…Continue
If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …Continue
The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.
I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…Continue
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…Continue
Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN). The GDN reaches 89% of consumers who are online with banner ads. With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.
The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…Continue
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:
If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway. Business owners were told that they needed to get their business on this promising new road.
I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that had…Continue
Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
I recently visited the Moore & Scarry website and read about their HayStack PPC Management system. I never head much about it and I want to know if anyone is using it.
I would also love to heard any comparison of Haystack and Total Control Dominator (TCD) from Dealer.com to understand best practices for PPC management.
According to the Moore…Continue