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All ADM Blog Posts Tagged 'adwords' (42)

Guess Who Google Adwords Chose For Live Chat Services Inside of Adwords

The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.  

 

I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…

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Added by Brian Pasch on July 29, 2012 at 6:10pm — 9 Comments

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

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Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

Google steps up its Mobile Display game

Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…

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Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a…

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Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Strategies To Increase Local Search Visibility With Retargeting

Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN).   The GDN reaches 89% of consumers who are online with banner ads.  With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.

The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…

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Added by Brian Pasch on March 16, 2012 at 3:30pm — 4 Comments

Is Google a Greedy Corporation?

 

Is Google’s Advertising Destroying the Sanctity of Search Results?

by David Jackson, 12/18/2011

SiteProNews 

I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible."  He's no…

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Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

 

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

 …

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Added by Brian Pasch on December 13, 2011 at 11:00pm — 8 Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year…

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Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

Consumers Now Have the Ability to Block Your GoogleAds

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

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Added by Arnold Tijerina on November 1, 2011 at 7:02am — 5 Comments

Are Your Digital Assets Optimized For the ZMOT Decision



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

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Added by Brian Pasch on August 11, 2011 at 3:21am — 7 Comments

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I've even seen it as an option for paid search ads.

 

If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad.…

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Added by Ali Amirrezvani on August 9, 2011 at 1:45pm — No Comments

Google Putting PPC Ads at the Bottom of SERP Pages?

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design's Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.…

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Added by Ali Amirrezvani on August 2, 2011 at 12:38pm — No Comments

Take Advantage of Google Mobile Ads

It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.  It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today.  A child is more likely to own a cell phone than a book!

 

How is that going to impact the car buying experience and your online strategy? …

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Added by Ali Amirrezvani on August 1, 2011 at 7:21am — No Comments

Google Enhances Adwords For Mobile Devices With Click To Call

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices.



This information is very important for dealers who have been using PPC ads for Mobile Devices.  If you are not targeting mobile devices, this is a reminder and wakeup call.… Continue

Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments

Google Instant to Affect Your Impressions

Today Google officially announced a change in how they’re serving search results in a more predictive way. The core features include: Dynamic Results, Predictions and Scroll to Search functionality by hovering on Google’s search suggestions. If you’re not seeing the new feature yet you will soon. Based on my research you have a better chance of seeing the changes if

you’re logged into your Google…

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Added by Bill Allen on September 8, 2010 at 12:30pm — 2 Comments

Dealer.com TCD vs M&S Haystack - Help Please

I recently visited the Moore & Scarry website and read about their HayStack PPC Management system. I never head much about it and I want to know if anyone is using it.

I would also love to heard any comparison of Haystack and Total Control Dominator (TCD) from Dealer.com to understand best practices for PPC management.

According to the Moore…

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Added by Brian Pasch on May 5, 2010 at 5:56am — 2 Comments

Stop The Insanity!

I’ve noticed a huge jump in PPC competition since January. When I took over a local dealer’s PPC campaigns for their parts sites last year, they were spending an average of $7.50 per click for high profile keywords. Since then, I’ve dropped their average Cost Per Click (CPC) to around $0.36 per click. I also established a SEO strategy to enable them to not be so reliant on paid search engine marketing. It’s now very profitable for them, but could be… Continue

Added by Ken Nix on June 19, 2009 at 10:30am — No Comments

Google Adwords Ethics - A Case Study For The Dogs

The Pasch Consulting Group represents a diverse group of businesses that are in need of assistance with Internet Marketing and Search Engine Optimization (SEO). We have a specialization in digital marketing for car dealers but it’s our entire client base that keeps us as a leader in our field. A recent situation came up with one of our newest clients that can apply to anyone who is running a Google Adwords campaign.



This is a case study on… Continue

Added by Brian Pasch on January 17, 2009 at 6:00pm — No Comments

Automotive SEM In A Crappy Economy

A well-tuned Google Adwords (PPC) campaign is extremely effective in generating car sales leads. Pay per click advertising, when combined with a good landing page, can deliver an excellent ROI. Google display and banner ads, even when they are not clicked, can also increase brand awareness in your local market. If you are not using Google Adwords, you are making your competitors very happy.



During difficult economic times, everyone is evaluating their spending, so I thought I would… Continue

Added by Brian Pasch on October 19, 2008 at 11:30am — No Comments

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