Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Car dealers have been perfecting the best strategies to implement paid search campaigns. It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…Continue
Search CR – - – Display Network CR
4.29% - – - 6.15%Continue
Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments
If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …Continue
The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.
I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…Continue
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…Continue
Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a…Continue
Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN). The GDN reaches 89% of consumers who are online with banner ads. With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.
The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…Continue
Is Google’s Advertising Destroying the Sanctity of Search Results?
by David Jackson, 12/18/2011
I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible." He's no…Continue
Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:
If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway. Business owners were told that they needed to get their business on this promising new road.
I chuckled last year…Continue
Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments
Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…Continue
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago. Recently, I've even seen it as an option for paid search ads.
If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad.…Continue
Added by Ali Amirrezvani on August 9, 2011 at 1:45pm — No Comments
One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a reader, LebSEO Design's Wissam Dandan. He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.…Continue
Added by Ali Amirrezvani on August 2, 2011 at 12:38pm — No Comments
It is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today. A child is more likely to own a cell phone than a book!
How is that going to impact the car buying experience and your online strategy? …Continue
Added by Ali Amirrezvani on August 1, 2011 at 7:21am — No Comments
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
Today Google officially announced a change in how they’re serving search results in a more predictive way. The core features include: Dynamic Results, Predictions and Scroll to Search functionality by hovering on Google’s search suggestions. If you’re not seeing the new feature yet you will soon. Based on my research you have a better chance of seeing the changes if
you’re logged into your Google…
I recently visited the Moore & Scarry website and read about their HayStack PPC Management system. I never head much about it and I want to know if anyone is using it.
I would also love to heard any comparison of Haystack and Total Control Dominator (TCD) from Dealer.com to understand best practices for PPC management.
According to the Moore…Continue