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All ADM Blog Posts Tagged 'adwords' (40)

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search…

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Added by Brian Pasch on June 6, 2014 at 12:30pm — 5 Comments

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

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Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

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Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February.

Of those 177 advertisers, the top 20 advertisers (roughly 11 percent)…

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Added by Manny Luna on March 27, 2014 at 2:00pm — 2 Comments

New Google Maps Means New Ads and New Focus on Reviews

Are you ready for the new Google Maps?  Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.  

Google made their new Maps product public this week, and the changes are fairly substantial.  The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …

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Added by Matthew Kolodziej on July 23, 2013 at 7:52am — 1 Comment

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

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Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

Urgent: Check To Make Sure Your Adwords Campaigns Are Running Today

If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords.  It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.

Many of the account we manage had these messages appearing this morning. 

The message you will see when you login to Adwords is shown below:…

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Added by Brian Pasch on March 1, 2013 at 7:55am — 2 Comments

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

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Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

PPC Conversion Tracking For Dealerships

It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search. 

In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…

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Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments

Google Enhances Adwords Campaigns To Be More Relevant To Consumer Devices

 

On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced…

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Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments

First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

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Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments

Google Disrupts The Market With Dynamic Ads For In Stock Vehicles

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…

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Added by Brian Pasch on December 26, 2012 at 5:30pm — 1 Comment

Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments

Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

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Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment

Guess Who Google Adwords Chose For Live Chat Services Inside of Adwords

The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.  

 

I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…

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Added by Brian Pasch on July 29, 2012 at 6:10pm — 9 Comments

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

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Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

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