Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…Continue
Dealers have leveraged paid search for years – and some spend significant budgets on it.
However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few…Continue
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution…Continue
Added by Steve White on November 9, 2016 at 7:30am — No Comments
AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this…Continue
Added by Paul Mirek on December 19, 2014 at 8:54am — No Comments
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…
Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments
By Brian Pasch
I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search…Continue
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics…Continue
By Brian Pasch (article number three in a series)
When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…Continue
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords. It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.
Many of the account we manage had these messages appearing this morning.
The message you will see when you login to Adwords is shown below:…Continue
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search.
In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…Continue
Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments
On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog. You can also get more information about this on this link: Google Adwords Enhanced…Continue
Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments
Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See…Continue