Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…Continue
Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…Continue