Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…Continue
Added by Jim Flint on April 19, 2019 at 7:22am — No Comments
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga class over concerns that cultural…Continue
Added by sara callahan on November 25, 2015 at 5:00am — No Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is…Continue
Added by sara callahan on October 29, 2014 at 5:30am — No Comments
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time, than just about any other marketing opportunity. However,…Continue
The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will utilize your program by returning to your business. How many supermarket “loyalty”…Continue
Master Your Craft
Do you want to be successful in…Continue
Added by Sean V. Bradley on August 1, 2012 at 7:17am — No Comments
Welcome to June. In a few weeks the half-time whistle will blow and the first half of 2012 will be over. The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.
When the first half numbers are tallied, what will be the score…Continue
Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments
Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…Continue
Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments
It doesn't matter
how much time you spend on setting up a social media campaign, most of that
effort is wasted if you don't provide solid content. Unfortunately many dealers
race to create profiles and add friend counts but never get the reason…
Added by Dan Moore on April 6, 2010 at 11:34pm — No Comments
My Dad is still driving at 85 years old and is one of the big reasons I love cars! My Dad did not own a car at all until he was he was 33 years old. Owning a car was a luxury item for a post WWII blue collar family man in the 1950's, he car-pooled to work for years. His first car was a new 1956 Chevy (pictured on left), bought the year after I was born, (HEY.. how did they get me home from the hospital?). Already a father of four girls, including me,… Continue
Added by Jody DeVere on June 18, 2009 at 12:32pm — No Comments
Added by Gary May on January 2, 2009 at 12:34am — No Comments
Added by Indie Results on November 10, 2008 at 8:00am — No Comments
Added by Jody DeVere on July 29, 2008 at 6:44am — No Comments
I recently received this inquiry and my response is shown below it:
"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.
do you/your team create and manage these yourself, or is a third party involved?
what would you advise to or not to do when getting started with these micro-sites?
I know you are a busy man, if you can't get back to me, but I…