Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments
Planning an event soon?
If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.
Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…Continue
Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear…Continue
Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments
What do you do for a living?
Whether it’s marketing or building a business, your business needs clients to…Continue
Added by Paul Potratz on May 9, 2017 at 1:30pm — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to…Continue
Added by Paul Potratz on May 5, 2017 at 8:30am — No Comments
Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!
We’d love to hear what you have to say. Comment…Continue
Added by Paul Potratz on May 2, 2017 at 10:31am — No Comments
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…Continue
Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments