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Paul Potratz's Blog Posts Tagged 'advertising' (180)

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…


Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments

Self-Driving Cars, Wave of the Future?


          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans,…


Added by Paul Potratz on August 21, 2015 at 1:33pm — No Comments

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…


Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment

This Sounds Crazy Coming From Me

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…


Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…


Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…


Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…


Added by Paul Potratz on July 15, 2014 at 8:57am — 1 Comment

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…


Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…


Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments

Learn How A Honda Store Achieves 137% Fixed Coverage

Find Out About The Strategies That Led To It's Success

In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.

Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…


Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments

Do You Know How To Compete?

Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website:
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Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments

Are You In Uncharted Territory?

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments

Have You Gone Too Far?

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!

 Tune in now and…


Added by Paul Potratz on May 7, 2014 at 12:51pm — No Comments

Are You Engaging Your Shoppers?

On this week's Think Tank Tuesday:

  • Find out what tool your website is missing…

Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments

Why Work Harder For Less?

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem.
On this episode of Think Tank Tuesday:…

Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments

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