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Tom Gorham's Blog Posts Tagged 'advertising' (2)

From the trenches - Where's the value of video?

More than 8 years of content is uploaded to YouTube every day.  That's more video content in one month than the three major US networks created in 60 years.  YouTube is owned by Google, and Google is attaching "search" relevance to video.  The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory.  Dealership marketing would fall under "Shopping".…

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Added by Tom Gorham on September 16, 2011 at 12:00pm — 5 Comments

The People We Touch

Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do…

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Added by Tom Gorham on May 21, 2011 at 1:30pm — No Comments

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