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All ADM Blog Posts Tagged 'advertising' (802)

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting.

 

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

 

What do I…

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Added by Jim Flint on November 8, 2019 at 6:15am — No Comments

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…

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Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…

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Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…

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Added by Jim Flint on October 11, 2019 at 2:01pm — 1 Comment

Video is Everywhere!

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

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Added by Timmy D. James on September 5, 2019 at 7:00am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

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Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

 

The common currency for marketing metrics for…

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Added by Jim Flint on January 22, 2019 at 7:08am — No Comments

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

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Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

 

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

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Added by Jim Flint on January 15, 2019 at 7:09am — No Comments

5 Keys to Successful Social Ads Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.

 

For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…

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Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments

Beyond the Postcard: Getting Results with Direct Mail

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.

 

Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…

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Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

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Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

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Added by jon nigbor on October 23, 2018 at 11:00am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When you have comprehensive customer data, you know something…

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Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to…

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Added by sara callahan on August 15, 2018 at 7:00am — No Comments

Is it Legal to Use Paid or Fake Testimonial Videos?

If you aren’t familiar with video testimonials,

you may be wondering – what’s the point?

Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…

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Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments

Car Dealer Advertising Study: Would You Like To Participate?

Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?

Intro:

As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…

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Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.

Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…

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Added by Steve White on July 5, 2018 at 6:30am — No Comments

How digital signage impacts advertising

Even though some might think that advertising originates in the 20th century, its roots are in fact much deeper.

Back in Ancient China advertising was usually oral, whereas in Ancient Egypt papyrus was used for writing sales messages or posters which promoted a…

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Added by Thomas F. Jung on July 5, 2018 at 3:00am — No Comments

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