Philip Zelinger, President of Ad Agency Online, L.L.C. advised his affiliated automotive advertising agencies to supplement their conventional and online automotive advertising plans with third party auto industry consumer social networking sites.
His message was delivered today on his FREE automotive advertising resource portal – www.adagencyonline.net - during his “Lunch With Phil” show on the site’s blog talk radio station,… Continue
Added by Philip Zelinger on June 11, 2008 at 3:48pm —
AdAgencyOnline.Net is a FREE automotive advertising resource portal with a blog talk radio station, WAAOL - All Autom otive Advertising News All Of The Time.”
Philip Zelinger, President of Ad Agency Online, L.L.C. - the full service automotive advertising agency that sponsors the automotive advertising networking site – hosts the shows. One of the regularly scheduled shows, “Lunch With… Continue
Added by Philip Zelinger on June 10, 2008 at 12:51pm —
Automotive advertising agencies and automotive advertising consultants have taken automotive advertising to consumers where they are – on the internet!
Automotive advertising messages targeted to women, by definition, have to go online so automotive advertising agencies have followed them there when crafting their creative and selected media to develop their automotive advertising messages specifically to address women issues.…
Added by Philip Zelinger on June 9, 2008 at 10:31am —
The Automotive Digital Marketing (ADM)
Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue
Added by Ralph Paglia on June 8, 2008 at 2:00pm —
Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group
director writes about how dealers can make better use of video assets:
It's a fact: Streaming video is the hot new trend for… Continue
Added by Ralph Paglia on June 6, 2008 at 4:00am —
I cannot believe that out of over 800 members none of you are interested in advertising for FREE on OneShopAuto.com
Here is my last forum post.
I have been in the process of a major face-lift to one of my many sites. OneShopAuto.com is fast on its way of becoming a well known place to go to get new and used car information! The site is already getting on average 282 visits a day without any advertising dollars being… Continue
Added by Alvin Newton on June 5, 2008 at 12:00pm —
DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.
Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.
"The digital space is… Continue
Added by Ralph Paglia on May 29, 2008 at 6:30am —
If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider
, you most likely guessed correctly. Yeah, it's out-of-home.
It's not surprising that outdoor doesn't come top of mind… Continue
Added by Ralph Paglia on May 23, 2008 at 12:00pm —
For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com
dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…
Added by Ralph Paglia on May 18, 2008 at 11:30am —
Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue
Added by Ralph Paglia on April 13, 2008 at 7:30am —
by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST
Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue
Added by Ralph Paglia on April 7, 2008 at 10:11pm —
Dealer Communications announces an important session
at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue
Added by Ralph Paglia on March 28, 2008 at 8:00am —
Pontiac Empowers United Spinal Association with Car Culture Island in Second Life Pontiac Donates Motorati Island in Second Life to United Spinal Association
Sarasota, Feb, 2008 — Pontiac’s Motorati Island is getting a second life by making a very generous donation of the very successful 7-region car culture island in Second Life to United Spinal Association, a U.S. based national 501(c)(3) nonprofit headquartered in Jackson Heights, New York.… Continue
Added by Jody DeVere on March 4, 2008 at 12:15am —
New York Times - February 15, 2008
4 News Companies Ally to Sell Ads on the Internet
By LOUISE STORY
Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
Each of the four companies — the Tribune Company, the… Continue
Added by Ralph Paglia on February 15, 2008 at 1:18pm —
Autodata Solutions Introduces Regional Incentive and Rebate Data for Automotive Portals and Media Sites
Detroit, Michigan, February 5, 2008
– With billions of dollars reported in aggregated incentive spending by automotive manufacturers every year, automotive portals are looking for ways to provide this information to consumers. Autodata Solutions, Inc., a leading provider of automotive content, research and technology, introduces comprehensive ZIP code-specific… Continue
Added by Jackie Grant on February 14, 2008 at 7:30am —
I recently received this inquiry and my response is shown below it: Continue
"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.
do you/your team create and manage these yourself, or is a third party involved?
what would you advise to or not to do when getting started with these micro-sites?
I know you are a busy man, if you can't get back to me, but I…
Added by Ralph Paglia on January 5, 2008 at 3:30pm —