ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Added by Paul Potratz on March 4, 2014 at 9:49am — No Comments
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…Continue
Added by Philip Zelinger on March 2, 2014 at 3:51pm — No Comments
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.…
Added by Paul Potratz on February 28, 2014 at 1:00pm — No Comments
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 25, 2014 at 12:12pm — No Comments
Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.
Get the …
Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 18, 2014 at 12:18pm — No Comments
Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.
Added by Paul Potratz on February 11, 2014 at 12:58pm — No Comments
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…Continue
Added by Paul Potratz on February 4, 2014 at 12:47pm — No Comments
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…Continue
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 21, 2014 at 12:30pm — No Comments
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best…Continue
Added by Paul Potratz on January 20, 2014 at 8:55am — No Comments
Added by Tom LaPointe / CarChat24 on January 18, 2014 at 10:09am — No Comments
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…
Added by Paul Potratz on January 15, 2014 at 12:18pm — No Comments
Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 14, 2014 at 1:02pm — No Comments
You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:
Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…Continue
Added by Britt Hoffmann on January 13, 2014 at 11:11am — No Comments
LOS ANGELES — The Federal Trade Commission (FTC) is cracking down on auto dealers for deceptive…Continue
Added by Manny Luna on January 10, 2014 at 1:00pm — No Comments
Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 7, 2014 at 12:27pm — No Comments
This is actually a question that gets asked quite frequently from prospects, full service SEO clients, people that attend SEO workshops and oftentimes in random emails and social media messages. An email just a few weeks ago from a newsletter subscriber wanting to know if he would see the effects of his…Continue
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.
In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…Continue
Added by Paul Potratz on December 27, 2013 at 1:45pm — No Comments