Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.
Television has been a part of most people’s lives since…Continue
Added by Brian Cox on May 11, 2015 at 5:00am — No Comments
Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.
Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…Continue
Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments
On this week's Think Tank Tuesday:
What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?
Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments
From my linked in article list. Would love to get feedback on it.
I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush of things coming at me and was somewhat overwhelmed. Something occurred to me. This experience is the same experience a customer dreads when going to visit a dealership in person. Here is a quick synopsis of what I…Continue
Added by Ray Lopez on April 13, 2015 at 7:10am — No Comments
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's…Continue
Added by Manny Luna on March 9, 2015 at 7:30pm — No Comments
While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift…Continue
Added by Richard Holland on December 29, 2014 at 5:00am — No Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…
Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…Continue
|by Nicole Milkovich, Search Engine Optimization Specialist|
Using a combination of smartphones, tablets and desktop computers,…Continue
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…Continue
Added by sara callahan on September 17, 2014 at 7:00am — No Comments
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by…Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments
|by Dana Fornasar, Senior Product Marketing Manager|
There’s been some buzz recently regarding…Continue
Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…Continue
|by Dave Hollander, Cobalt Online Marketing Manager|
"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…
|by Rob Campbell, Performance Improvement Consultant|
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …Continue
Added by CDK Global on September 3, 2014 at 12:25pm — No Comments