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All ADM Blog Posts Tagged 'advertising' (657)

Is Your Website Alienating Customers?

From my linked in article list. Would love to get feedback on it.

I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush of things coming at me and was somewhat overwhelmed. Something occurred to me. This experience is the same experience a customer dreads when going to visit a dealership in person. Here is a quick synopsis of what I…

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Added by Ray Lopez on April 13, 2015 at 7:10am — No Comments

Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…

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Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

117 new-car franchises are suing TrueCar Inc. for more than $250 million!

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's…

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Added by Manny Luna on March 9, 2015 at 7:30pm — No Comments

Volvo Boldly Goes Where No One Dares Go

While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift…

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Added by Richard Holland on December 29, 2014 at 5:00am — No Comments

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…

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Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…

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Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments

Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments

'Tis the Season for Declining Organic Search Traffic



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers,…

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Added by CDK Global on October 14, 2014 at 10:30am — 1 Comment

How Digital Marketing is Effecting the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

The Fall of Vehicle Sales Profits = The Rise of the 'Automotive Agent'

When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…

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Added by CDK Global on September 24, 2014 at 2:02pm — 1 Comment

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…

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Added by sara callahan on September 17, 2014 at 7:00am — No Comments

Automotive Advertising Experts Review iDrove.IT VDP With Dynamic Market Pricing

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC. 

Philip will be joined by…

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Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments

How Bots Are Impacting Your Dealership's Digital Advertising



Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding…

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Added by CDK Global on September 9, 2014 at 9:39am — 1 Comment

Search Engine Optimization: How it Can Boost Traffic to a Company Website

Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…

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Added by Manny Luna on September 4, 2014 at 10:00pm — 1 Comment

An Announcement from Ron Burgundy About Car Dealerships



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…

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Added by CDK Global on September 4, 2014 at 1:00pm — 2 Comments

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

What the Buzz is KPI?



Sara Towner, Cobalt Account Advocate
by Sara Towner, Account Advocate

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…

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Added by CDK Global on September 2, 2014 at 2:30pm — 2 Comments

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

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Added by Manny Luna on August 29, 2014 at 9:30pm — 4 Comments

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…

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Added by sara callahan on August 27, 2014 at 5:00am — 1 Comment

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

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Added by Philip Zelinger on August 25, 2014 at 3:01pm — No Comments

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