Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Added by Steve White on April 23, 2018 at 6:55am — No Comments
Until this announcement, Facebook collected data from three sources which it used to accurately target…Continue
Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
Finally, after weeks, you find it. It’s right there, available at the click of your mouse. You add it to your cart,…Continue
Added by CPI Results on February 24, 2018 at 12:00pm — No Comments
Added by Timmy D. James on February 2, 2018 at 6:30am — No Comments
Added by Steve White on November 27, 2017 at 6:30am — No Comments
There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto…Continue
Added by Michael Reid on November 19, 2017 at 5:00am — No Comments
Added by Devin Daly on October 17, 2017 at 6:30am — No Comments
Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.
So, how does this affect you? Watch this episode of Hard Facts to find out!
We’d love to hear what you…Continue
Added by Paul Potratz on June 2, 2017 at 12:51pm — No Comments
This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on May 30, 2017 at 1:38pm — No Comments
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments
Planning an event soon?
If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.
Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…Continue
Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear…Continue
Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments
What do you do for a living?
Whether it’s marketing or building a business, your business needs clients to…Continue
Added by Paul Potratz on May 9, 2017 at 1:30pm — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to…Continue
Added by Paul Potratz on May 5, 2017 at 8:30am — No Comments
Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!
We’d love to hear what you have to say. Comment…Continue
Added by Paul Potratz on May 2, 2017 at 10:31am — No Comments