Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…Continue
Added by sara callahan on August 27, 2014 at 5:00am — No Comments
Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.”
Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…Continue
Added by Philip Zelinger on August 25, 2014 at 3:01pm — No Comments
It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.
We've seen poor creative being passed off as banner ads, poor-quality ads…Continue
Added by Paul Accinno on August 22, 2014 at 7:18pm — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…Continue
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…Continue
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments
In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…Continue
Added by Big Tom LaPointe on August 13, 2014 at 4:39am — No Comments
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
Approach your life as you would your game....
...when you make a mistake, learn from it, correct it, and get ready for the next point. Life moves too fast to sulk and dwell on the past.
...when you're down, fight harder to get back on top. Life is full of hardships. Fight hard against those feelings of despair.…
Added by Manny Luna on August 7, 2014 at 2:00am — No Comments
|by Katy Scheck, Director of Interactive Marketing/Marcom|
I’m a typical Seattleite when it comes to baseball— a rainy…Continue
Added by Cobalt on August 5, 2014 at 11:03am — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments
So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…Continue
Added by Paul Potratz on August 1, 2014 at 1:30pm — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…Continue
Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.
On this week's…Continue
Added by Paul Potratz on July 25, 2014 at 9:30am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments