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All ADM Blog Posts Tagged 'ads' (25)

The Power Of Online Classified Ads & Used Cars

As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…

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Added by Angela Smith on November 22, 2014 at 10:00am — No Comments

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads…

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Added by Paul Accinno on August 22, 2014 at 7:18pm — No Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking

promoted-gm-tweet

By Brian Pasch

Have you started to test Twitter promoted tweets for your business?  You should because there are many opportunities for car dealers and the vendor community on Twitter.  The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…

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Added by Brian Pasch on April 21, 2014 at 5:22pm — 1 Comment

Are you still paying for fake likes?

I came across this scathing opinion piece on Facebook advertising and I'd like to share it with the community for discussion. I'm admittedly not extremely well versed on Facebook ads, but this video seems to make a clear and concise case for questioning the effectiveness of buying likes through sponsored ads. What do you think?

Added by Ryan Leslie on February 11, 2014 at 6:36am — 8 Comments

Are you falling for comic book live chat software ads? Five tips for choosing a provider

Do you remember the crazy ads in the back of comic books? They promised you…

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Added by Big Tom LaPointe on January 18, 2014 at 9:09am — No Comments

FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

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Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments

Auburn Volkswagen's Channel of Choice for Communicating Value to Their Customers



Ellen Jones, Cobalt Product Marketing Manager
by Ellen Jones, Senior Product Marketing Manager

Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…

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Added by CDK Global on August 27, 2013 at 10:00am — No Comments

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

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Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy



Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

CarDoll vs Kate Upton MB car wash commercial - a double standard??

So in the wake of the massive discussion about CarDoll in Ralph Paglia's post, Attacking People in Social Media Based on Appearance, Sexual Orientation or…

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Added by Big Tom LaPointe on January 30, 2013 at 7:30am — No Comments

IRIE-MON - Dees new VeeDub ad for big game hits mark with Jamaican kul-tcha

So the battle continues, and I think THIS "Get In. Get Happy." VW ad for Super Bowl Sunday wins the battle by TKO in the second round.

Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…

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Added by Big Tom LaPointe on January 29, 2013 at 8:00pm — 6 Comments

VIDEO of VW Super Bowl ad: NO CARS, but lots of happiness???

OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.

 …

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Added by Big Tom LaPointe on January 24, 2013 at 8:31pm — 19 Comments

Do Pop-up Ads Really Work?

Pop-up advertising has gotten a pretty negative rap over the years. Maybe that’s due in part to the 90s, when pop-ups would frequently flood your browser window, unfettered by blockers or anti-virus software. Perhaps pop-up ads deserve their negative connotation; they’re intrusive, gaudy, and difficult to escape from. But…

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Added by Stephen Jackson on August 22, 2012 at 10:49am — No Comments

Is Your Dealership Ready for the Real-Time Shopper? (Courtesy of Ed Parkinson & Dealer Marketing Magazine)

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:

 

According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…

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Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments

Mobile Ads-is it Worth it?

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…

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Added by Ketty Colom on June 14, 2012 at 7:12am — No Comments

Facebook Creates New Mobile Ad Opportunity

Automotive Dealers can now buy mobile-only sponsored-story placements from Facebook. In March, mobile ads became available, but only for the larger companies buying into premium ad packages. Before, companies needed to have a large fan base of at least 500,000 fans to access the reach generator, a part of the premium…

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Added by Brent Albrecht on June 6, 2012 at 10:00am — No Comments

NJ Volkswagen | Ken Beam shows 2012 Passat - Motor Trend Car of Year at Douglas VW in Summit NJ

 

Ken Beam shows 2012 Passat - Motor Trend Car of Year at Douglas VW in Summit New Jersey! 



*Read what Motor Trend has to say about the Car of The Year…

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Added by Ken Beam on November 26, 2011 at 8:04am — No Comments

Increase Your Leads With Online Classifieds

Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.

 

Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…

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Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments

Be nice to your reps when discussing display and banner ads... (study)

Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and not knowing in me to easily pass on these spins – until today (well, may be).



The… Continue

Added by VJ on January 12, 2011 at 10:50am — No Comments

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