I just wanted to say thank you so much to TrueCar for sponsoring TWELVE full-ride scholarships to attend AutoCon this past week. As well as Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch for going through applications and choosing me to be one of the recipients.
I was so excited to attend AutoCon, especially after attending First Class…
With the socialization of the search engine results on the way, one new startup called Likester seeks to collect data on your Facebook "likes" to create a searchable database of trends and popular content.
Alex Synder recently created a post on DealerRefresh which asks the question' How long will it take for Google to start using "likes" and "reviews" to influence SERP results?" If Likester can create this type of application, imagine what Google could do…
Based on feedback from members of the ADM community as well as other automotive leaders, I have created a revised formula for calculating a POD Score™ that is designed to give dealers a quick measure of how well their name is being defended/protected online when consumers perform a "direct search" on their name in Google.
Ok I'm sure that you all already know that Today is the Day! Ralph Paglia Celebrates his Birthday Today! Where would we be with out this community, the exuberance and knowledge that Ralph has shared with all of us.
Chime in folks.
Happy Birthday Ralph! Just wish I could be there to sing...no hire someone to sing a quick Happy Birthday for you.
When times get tough we need to push the envelope of positive thinking even higher. Just working a few deals these days can get you down. The credit scores are getting worse(have you seen this). The vehicle of interest is getting older and cheaper. And the dealers are getting nervous, again. Popping in your favorite Car guru in the CD player is always a must for me to keep things in a better perspective. I have a lot of good old stuff and some newer things I pull off of the podcasts. Some of my… Continue
Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.
Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue
Added by Gary May on February 19, 2009 at 8:30am —
Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.
Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue
Added by Gary May on February 9, 2009 at 9:30am —
What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?
Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue
Added by Gary May on January 11, 2009 at 11:38pm —
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.