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Paul Potratz's Blog Posts Tagged 'ad' (191)

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps

you’re wondering how many other dealers are really using social sites

to build a following. A recent study by SmartBrief,

surveying 6,000 people, shows that… Continue

Added by Paul Potratz on December 2, 2010 at 8:48am — No Comments

LinkedIn Adds Share Button

LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles, specials, and more on LinkedIn, where millions of professionals use their accounts to network with others. This button provides yet another tool for automotive social media…

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Added by Paul Potratz on November 30, 2010 at 8:48am — 2 Comments

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether…

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Added by Paul Potratz on November 23, 2010 at 10:30am — 4 Comments

Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto

dealers seek ways to take advantage of the holiday spirit to promote

their dealerships. One way to do this is to choose a charity to donate

money to and then use Facebook and Twitter pages to encourage people to

give. For example, Chevy dealers are running the Chevy Gives More

campaign and integrating this with Facebook. A charity promotion is a

good opportunity to help those in need as well as to build fans on a

Facebook… Continue

Added by Paul Potratz on November 22, 2010 at 1:00pm — No Comments

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.



There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

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Added by Paul Potratz on November 19, 2010 at 10:52am — No Comments

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime

Search. Twitter allows advertisers to pay for Promoted Tweets that will

show up above the others in search results, similar to Google AdWords.

Twitter itself only just unveiled Promoted Tweets, which the company is

running on a trial basis with a select group of marketers, but

eventually will open up to anyone who wants to advertise, including car

dealers.



Not too long ago, Google rolled…

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Added by Paul Potratz on November 18, 2010 at 12:11pm — No Comments

Think Tank Tuesday: Innovation for Automotive Digital Marketing



Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

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Added by Paul Potratz on November 16, 2010 at 12:55pm — No Comments

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook…

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Added by Paul Potratz on November 8, 2010 at 1:09pm — No Comments

Internet TV Killed the Cable Star

Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable…

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Added by Paul Potratz on November 5, 2010 at 12:02pm — 1 Comment

Selling Cars with Mobile Advertising

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.



After setting up a number for people to text, you can…

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Added by Paul Potratz on November 4, 2010 at 2:00pm — No Comments

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

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Added by Paul Potratz on November 3, 2010 at 1:17pm — No Comments

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