Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'ad' (365)


Influencer
Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

Continue

Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments


Influencer
Who Is The Rock In Your Road?

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Added by Paul Potratz on March 4, 2014 at 8:49am — No Comments


Influencer
Social Marketing Starts At Home

Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business.  The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…

Continue

Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments


Influencer
What Determines Your Income Level?

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday

Added by Paul Potratz on February 25, 2014 at 11:12am — No Comments


Influencer
Are You Committed To Reaching Your Dreams?

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Added by Paul Potratz on February 18, 2014 at 11:18am — No Comments


Influencer
What Type of Manager are You?

Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.

Added by Paul Potratz on February 11, 2014 at 11:58am — No Comments

Your Vehicle Descriptions Could Be The Key To Selling More Cars

Vehicle Listing Ad Copy I buy most of the stuff I wear from a Canadian clothier called Frank and Oak, a company that lets me choose three new items each month and send back the ones I don’t need, free of shipping costs. It is subscription fashion, offering style for the lazy. The clothes are inexpensive but well-made, and usually the hard part is picking only three things. But…

Continue

Added by Stephen Jackson on February 5, 2014 at 9:30am — No Comments


Influencer
Did You Watch The Show "Hoarding: Buried Alive?"

Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…

Continue

Added by Paul Potratz on February 4, 2014 at 11:47am — No Comments


Influencer
Understand Search To Sell More

Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…

Continue

Added by Paul Potratz on January 28, 2014 at 11:21am — 2 Comments


Influencer
Your Personality May Be Affecting Your Income

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 21, 2014 at 11:30am — No Comments


Influencer
Potratz To Launch New Live Web Series

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best…

Continue

Added by Paul Potratz on January 20, 2014 at 7:55am — No Comments


Influencer
Mobile Trends In Marketing

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.



Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…

Continue

Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments


Influencer
Get Better Quality Leads With Remarketing Segmentation

Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 14, 2014 at 12:02pm — No Comments


Influencer
Do You Have Horrible Traffic? Here's What To Do

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 7, 2014 at 11:27am — No Comments


Influencer
Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…

Continue

Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments


Influencer
Learn the Benefits of Balance

Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.

Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments


Influencer
To Chat, or Not to Chat?

Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…

Continue

Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments


Influencer
Paul Potratz and Cory Mosley to be at NADA 2014

The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.



Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…

Continue

Added by Paul Potratz on December 17, 2013 at 8:58am — No Comments


Influencer
Don’t Reinvent Yourself

How Often Should Your Advertising Messages Change?



► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?



Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…

Continue

Added by Paul Potratz on December 10, 2013 at 9:10am — 1 Comment


Influencer
First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…

Continue

Added by Paul Potratz on December 9, 2013 at 7:50am — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service