Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…Continue
Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments
Added by Paul Potratz on June 24, 2014 at 9:30am — No Comments
Added by Paul Potratz on June 17, 2014 at 1:04pm — No Comments
Find Out About The Strategies That Led To It's Success
In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.
Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…
Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments
In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.
Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments
Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!
Tune in now and…
Added by Paul Potratz on May 7, 2014 at 12:51pm — No Comments
Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments
Added by Philip Zelinger on April 23, 2014 at 1:28pm — No Comments
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments
Automotive advertising agencies don't know what they don't know about Social Media. However, they do know…Continue
Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking. Todays Lunch With…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search. SEO is a…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages. The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a…Continue
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments
I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the…Continue
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments