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All ADM Blog Posts Tagged 'ad' (350)

Social Media Matters Because Your Customers Do!

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

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Added by Philip Zelinger on April 6, 2014 at 9:30am — 5 Comments

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.

Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

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Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments

Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

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Added by Philip Zelinger on March 16, 2014 at 2:17pm — 3 Comments

Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

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Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments

Who Is The Rock In Your Road?

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Added by Paul Potratz on March 4, 2014 at 8:49am — No Comments

Social Marketing Starts At Home

Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business.  The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…

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Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments

What Determines Your Income Level?

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday

Added by Paul Potratz on February 25, 2014 at 11:12am — No Comments

Are You Committed To Reaching Your Dreams?

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Added by Paul Potratz on February 18, 2014 at 11:18am — No Comments

What Type of Manager are You?

Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.

Added by Paul Potratz on February 11, 2014 at 11:58am — No Comments

Your Vehicle Descriptions Could Be The Key To Selling More Cars

Vehicle Listing Ad Copy I buy most of the stuff I wear from a Canadian clothier called Frank and Oak, a company that lets me choose three new items each month and send back the ones I don’t need, free of shipping costs. It is subscription fashion, offering style for the lazy. The clothes are inexpensive but well-made, and usually the hard part is picking only three things. But…

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Added by Stephen Jackson on February 5, 2014 at 9:30am — No Comments

Did You Watch The Show "Hoarding: Buried Alive?"

Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…

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Added by Paul Potratz on February 4, 2014 at 11:47am — No Comments

Understand Search To Sell More

Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…

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Added by Paul Potratz on January 28, 2014 at 11:21am — 2 Comments

Your Personality May Be Affecting Your Income

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 21, 2014 at 11:30am — No Comments

Potratz To Launch New Live Web Series

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best…

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Added by Paul Potratz on January 20, 2014 at 7:55am — No Comments

Mobile Trends In Marketing

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.



Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…

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Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments

Get Better Quality Leads With Remarketing Segmentation

Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 14, 2014 at 12:02pm — No Comments

Do You Have Horrible Traffic? Here's What To Do

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 7, 2014 at 11:27am — No Comments

Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…

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Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments

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