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All ADM Blog Posts Tagged 'ad' (376)

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

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Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…

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Added by Paul Potratz on August 1, 2014 at 1:30pm — No Comments

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

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Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.

On this week's…

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Added by Paul Potratz on July 25, 2014 at 9:30am — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 8:57am — 1 Comment

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 9:09am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. 

On this episode of …

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Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  

This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …

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Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments

Are These Valuable Leads Going Unqualified?

4 out of 10 of this type of…

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Added by Paul Potratz on June 13, 2014 at 12:56pm — No Comments

Learn How A Honda Store Achieves 137% Fixed Coverage

Find Out About The Strategies That Led To It's Success



In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.



Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…



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Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments

Increase your Audience With This Platform

A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.

On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.

Added by Paul Potratz on June 6, 2014 at 2:00pm — No Comments

Brace Yourself, CASL Is Coming!

Beginning July 1, new Canadian Anti…

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Added by Paul Potratz on May 30, 2014 at 9:32am — No Comments

Do You Respond Well To Customer Reviews?

Whether positive or negative, customer reviews have a major impact on your brand’s reputation. It’s…
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Added by Paul Potratz on May 23, 2014 at 8:56am — 1 Comment

Are You In Uncharted Territory?

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments

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