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All ADM Blog Posts Tagged 'action' (7)

Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…


Added by David Metter on August 13, 2015 at 5:30am — No Comments

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.


The days of reading long text…


Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…


Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

Why The Best Type Of Feedback Is Complaints

A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is…


Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…


Added by sara callahan on May 29, 2013 at 3:30am — No Comments

Action Plan----->Goals----->Destination

We all have things we need (or want) to accomplish before the year is over. Why wait until January 1st to set a "New Year's Resolution"? Why wait another year to reach the destination you already want? If you…


Added by Kelly Noble on December 1, 2010 at 1:00pm — No Comments

OK, It's Time To Get It...Follow Up Is The Key!

It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:

1. Passion about what you're doing and/or representing

2. Solid fundamentals; especially process

3. Understanding and belief in your business' mission and/or goals

Some still count on their manufacturer's brand or their 'book of business' to… Continue

Added by Gary May on February 16, 2009 at 12:08am — No Comments

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