Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or…Continue
Added by Ron Ingram on March 8, 2016 at 5:26am — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…Continue
Added by David Metter on August 13, 2015 at 5:30am — No Comments
There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.
The days of reading long text…Continue
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue
A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is…Continue
Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments
In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…Continue
Added by sara callahan on May 29, 2013 at 3:30am — No Comments
We all have things we need (or want) to accomplish before the year is over. Why wait until January 1st to set a "New Year's Resolution"? Why wait another year to reach the destination you already want? If you…Continue
Added by Kelly Noble on December 1, 2010 at 1:00pm — No Comments
Added by Gary May on February 16, 2009 at 12:08am — No Comments