Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'acquisition' (24)

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).

This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…


Added by sara callahan on September 7, 2016 at 6:30am — 2 Comments

How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…


Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments

3 Birds to Offer Real-Time Customer Acquisition Data Visualization & Marketing

Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform

Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its…


Added by Paul Mirek on April 2, 2016 at 6:00am — No Comments

Dealers! Get Serious about Buying Directly from the Consumer

Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company?  They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M.  If you do the math on 153 locations, each store averages 348 unit…


Added by Bruce Thompson on December 10, 2015 at 5:53am — No Comments

Do You Know What Your Churn Rate Is? You Should.

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […


Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…


Added by Mike Gorun on March 26, 2015 at 6:00am — 1 Comment

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…


Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…


Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

For Used Vehicle Acquisition, There’s No Place Like Home

One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…


Added by Richard Holland on June 19, 2014 at 5:39am — 2 Comments

Banks Report: Lithia Acquires DCH Car Dealership Group

The Banks Report: Lithia Motors Acquires DCH

by Cliff Banks

The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update --…


Added by Ralph Paglia on June 16, 2014 at 3:30pm — No Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…


Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between and GFK, reported that consumers are leaving dealership service in favor of independents due to a…


Added by Richard Holland on April 24, 2014 at 5:00am — No Comments

Stop Thinking in Third Person

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining.…


Added by Mike Gorun on February 4, 2014 at 1:06pm — No Comments

Choosing How to Reward Your Customers Wisely

Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not…


Added by Mike Gorun on January 21, 2014 at 6:30am — No Comments

Will You Fight To Win A Customer?

The battle for customers in the automotive industry is hyper-competitive.

Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer. 



Added by Richard Holland on December 12, 2013 at 5:00am — 6 Comments

Business Technology Means Keeping Up With The Joneses

In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…


Added by Richard Holland on December 5, 2013 at 6:51am — 1 Comment

Setting Something Free Doesn’t Mean It’ll Come Back

I am sure many of you will have heard the saying “If you love something, set it free. If it comes back, it’s meant to be.” While this may be good advice for relationships, it’s certainly not good advice for business. A recent whitepaper…


Added by Mike Gorun on November 26, 2013 at 9:00am — No Comments

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.


According to the study, 61 percent of retailers…


Added by Mike Gorun on September 24, 2013 at 6:23am — 2 Comments

DealerTrack Acquires ClickMotive for $56.55 Million in Cash and Deferred Payout

DealerTrack Announces the Acquisition of ClickMotive


LAKE SUCCESS, N.Y. -- DealerTrack (Nasdaq: TRAK) today announced the acquisition of ClickMotive LP, a leading…

Added by Ralph Paglia on October 2, 2012 at 5:30pm — No Comments

BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)


LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …


Added by Arnold Tijerina on October 2, 2012 at 5:25am — No Comments

Monthly Archives












ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


ADM Events

October 2016

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. 2016 J.D. Power AMR Agenda

Posted by Ralph Paglia on October 6, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service