Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Laguna Hills, CA, May 19, 2020 — Recall Masters,…Continue
Added by Dan Beres on May 19, 2020 at 7:00am — No Comments
Added by Michael Trasatti on February 4, 2020 at 6:00am — No Comments
Albany, NY – March 20, 2018 – The Federal Trade Commission (FTC) has blocked Auto/Mate Dealership System’s pending acquisition by CDK Global.
In April 2017, the two companies signed an agreement outlining terms…
Added by Mike Esposito on March 20, 2018 at 10:30am — No Comments
This time of year is generally crammed with reports, RDRs, OEM…Continue
Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.
Cause-based efforts have become increasingly important to consumers, especially…Continue
Added by Mike Gorun on January 17, 2017 at 5:32am — No Comments
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan mostly revolves around vehicle quality and diversity, as…Continue
Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments
Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its…Continue
Added by Paul Mirek on April 2, 2016 at 6:00am — No Comments
Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company? They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M. If you do the math on 153 locations, each store averages 348 unit sales per month and grosses right at $800,000. In addition…Continue
Added by Bruce Thompson on December 10, 2015 at 5:53am — No Comments
“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […Continue
Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…Continue
Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of Cards.
This quote epitomizes the struggle that car…Continue
Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…Continue
Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments
One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate revenue, dealers must continuously acquire vehicles. This provides…Continue
The Banks Report: Lithia Motors Acquires DCH
by Cliff Banks
The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update -- Lithia subsequently sent a press release saying the deal has been…
Added by Ralph Paglia on June 16, 2014 at 3:30pm — No Comments
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency.
The lack of price…Continue
Added by Richard Holland on April 24, 2014 at 5:00am — No Comments
Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining. The problem is that many businesses concentrate far too much on…Continue
Added by Mike Gorun on February 4, 2014 at 1:06pm — No Comments
Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not only promote engagement with their customer, but to also create meaningful…Continue
Added by Mike Gorun on January 21, 2014 at 6:30am — No Comments
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.