Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Whether your car is brand new or you have had it for several years, you may feel that you want to either spruce up the interior or give it a more personal or luxurious feel. There are lots of things that you can revamp in the interior of your vehicle, from the upholstery to the steering wheel and the floor to the roof.
To simply add some finishing touches, you can buy items such as new mats to hide existing damage or simply protect the manufacturer's…Continue
Added by tony croose on April 26, 2018 at 3:58am — No Comments
Added by CPI Results on February 17, 2018 at 1:00pm — No Comments
While you're planning your next road trip, there's probably a long list of things you'd like to have along. But the more you pack, the more work you'll have to do, and the less room you'll have in the vehicle. If you're driving with the family, they'll want to be able to stretch out and relax. Some things you can do without. But here are five accessories you might be…Continue
Added by Dixie Somers on June 12, 2017 at 1:00pm — No Comments
The process of tricking out a truck is easy if a few automotive toys are used during the modification phase.
Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products…
Added by Rachael Murphey on May 22, 2017 at 2:00pm — No Comments
If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car…Continue
Added by Kathy Wheat on February 15, 2017 at 2:30am — No Comments
Dealership service departments are catching on. They’re beginning to retail like some of the best in the world.
They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…Continue
Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments
Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/
Dealers could make these suggestions as gifts year round for a constant flow of sales.
Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments
Added by Ashley Poag on November 19, 2012 at 4:30am — No Comments
As a dealership, we know your main job is to sell vehicles to the customers that want your product. You also sell parts and accessories along with maintenance and service needs. However, there are slow times during the year where you could use another source of income to keep your dealership going strong at all times of the year. Well, Multichoice Digital has the answer: E-Stores!
An e-store is an online marketplace where you…Continue
Added by Dmitriy Goroshin on October 29, 2012 at 4:01pm — No Comments
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…Continue
Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments
Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied. In…Continue
Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments
Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…Continue
Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments
If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business. Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…Continue
Added by Ashley Poag on April 13, 2012 at 12:48pm — No Comments
First-of-its-kind platform streamlines accessories sales communications across dealership departments and supplier network; enhances processes currently generating $475+ in sales per vehicle sold
San Francisco, CA – April 3, 2012 – izmocars (www.izmocars.com) today announced the launch of its AddOnAuto (AOA) Digital Dashboard platform for dealers who currently use the AOA Point of…Continue
Added by Crystal Hartwell on April 3, 2012 at 8:40am — No Comments
Added by Crystal Hartwell on March 7, 2012 at 9:18am — No Comments
Courtesy of Insignia's Guest Blogger Jody DeVere, CEO of AskPatty.com Inc.
The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering. From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything in between, there are gizmos and attachments to make virtually any car or truck carry…Continue
Added by Ashley Poag on February 8, 2012 at 7:45am — No Comments
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible makes you more likely to achieve it. So, what your goal for…Continue
Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments