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Ralph Paglia's Blog Posts Tagged 'a' (20)

Is Automotive Marketing Downshifting Right Now?

Automotive Marketing:

Shifting Gears in a Slowing Market

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a…

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Added by Ralph Paglia on December 24, 2017 at 1:00am — No Comments

Why is the Chevy Volt such a Tough Sell?

Why is the Chevy Volt such a tough sell?

Insight from Edmunds.com Chief Economist Dr. Lacey Plache:

“The fact that GM is now facing an oversupply of Volts suggests that consumer…

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Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments

GroupCars Wins a Gold Stevie Award

Sales Automation Solution – New

GOLD STEVIE WINNER:

GroupCars

Memphis, TN:

GroupCars automotive purchasing…

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Added by Ralph Paglia on February 28, 2012 at 5:30am — 1 Comment

TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

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Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments

Become a Facebook Ads Expert!

Become a Facebook Ads Expert!
Webinar Center
 …
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Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments

Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

Keynote Speaker :

Tamara Darvish 

Vice President

DARCARS…

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Added by Ralph Paglia on April 15, 2011 at 1:45pm — No Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

Social Media Strategy; Nearly Three-Quarters of Automotive Marketers Have a Plan!



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Added by Ralph Paglia on August 31, 2010 at 10:00am — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

Automotive Ad spending declines in Q1; 2008 seen as a down year - Digital Advertising Rises

DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.



Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue

Added by Ralph Paglia on June 14, 2008 at 3:30pm — No Comments

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

Here's a trick question: What's the biggest and one of the fastest-growing digital video advertising platforms?

If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it's out-of-home.



It's not surprising that outdoor doesn't come top of mind… Continue

Added by Ralph Paglia on May 23, 2008 at 12:00pm — No Comments

Does Having Automotive Keywords in Your URL's Give You a Search Engine Advantage?

SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue

Added by Ralph Paglia on May 23, 2008 at 7:30am — 4 Comments

Impress Dealers and OEM Executives You Visit with Four Microbrews that lead to a Better Beer Palate

I know this has nothing to do wityh selling cars or supplying dealers with digital marketing tools, but never the less, I do believe this is an important subject worth sharing with the ADM community... The next time you face a row of taps at a beer bar, drink your way through Beer 101, as taught by Father's Office Beer University dean and bartender Hallie Beaune.



Let these drafts guide you through the many flavors of beer, created during the fermentation process when the yeast eats… Continue

Added by Ralph Paglia on March 31, 2008 at 9:30am — No Comments

Priced To Sell - Setting a Pricing Policy Allows You to Quickly, Consistently Manage Leads

Price to Sell Setting a Pricing Policy Allows You to Quickly, Consistently Manage Quote Requests

Click for bio Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…

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Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

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