Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments
Insight from Edmunds.com Chief Economist Dr. Lacey Plache:
“The fact that GM is now facing an oversupply of Volts suggests that…Continue
Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments
GOLD STEVIE WINNER:
GroupCars automotive purchasing…Continue
The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are Edie Hand and Terre Thomas, daughter of Danny Thomas and supporter of St…Continue
Added by Ralph Paglia on December 23, 2011 at 8:00am — No Comments
TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!
In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…Continue
Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!
Only about ten percent of buyers buy on price alone. For that ten percent, you can…Continue
Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…Continue
Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments
Added by Ralph Paglia on April 15, 2011 at 1:45pm — No Comments
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…Continue
Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments
Added by Ralph Paglia on August 31, 2010 at 10:00am — No Comments
When I woke this morning,
I ‘strapped on’ a correct, positive mindset,
Much like a soldier going into battle.
Which is what being in sales today is like.
(That is no disrespect to our true heroes.)
I took stock of yesterday’s successes &…
A recent article I wrote titled “Death of Traditional Salespeople” received more response than any article I have ever written. Judging from the massive response, I struck a nerve with salespeople, managers, business owners and just about everyone who read the article. Based upon the overwhelming response and the huge amount of requests for more information on this theme, I am providing…Continue
Added by Mark Tewart on May 18, 2010 at 8:00am — No Comments
Added by Philip Zelinger on July 21, 2009 at 10:38am — No Comments
Added by Gary May on June 1, 2009 at 2:13pm — No Comments