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All ADM Blog Posts Tagged 'a' (55)


Influencer
13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 1:59pm — 1 Comment


Influencer
Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments


Influencer
10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

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Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments

Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent…

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Added by James Schaefer on May 18, 2012 at 8:32am — No Comments


Influencer
Why is the Chevy Volt such a Tough Sell?

Why is the Chevy Volt such a tough sell?

Insight from Edmunds.com Chief Economist Dr. Lacey Plache:

“The fact that GM is now facing an oversupply of Volts suggests that…

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Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments


Influencer
GroupCars Wins a Gold Stevie Award

Sales Automation Solution – New

GOLD STEVIE WINNER:

GroupCars

Memphis, TN:

GroupCars automotive purchasing…

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Added by Ralph Paglia on February 28, 2012 at 5:30am — 1 Comment


Influencer
Las Vegas: Dinner, a Show and Elvis - Support WAAI

The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are Edie Hand and Terre Thomas, daughter of Danny Thomas and supporter of St…

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Added by Mark Dubis on January 19, 2012 at 7:00pm — 1 Comment


Influencer
TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

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Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments


Influencer
Become a Facebook Ads Expert!

Become a Facebook Ads Expert!
Webinar Center
 …
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Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments

Stop Whining About Price

Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!

 

Only about ten percent of buyers buy on price alone. For that ten percent, you can…

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Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments

How to buy a car, and have fun doing it.

Volkswagen in Formula 1

My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…

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Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments


Influencer
Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

Keynote Speaker :

Tamara Darvish 

Vice President

DARCARS…

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Added by Ralph Paglia on April 15, 2011 at 1:45pm — No Comments


Influencer
Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…

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Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments


Influencer
Social Media Strategy; Nearly Three-Quarters of Automotive Marketers Have a Plan!



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Added by Ralph Paglia on August 31, 2010 at 10:00am — No Comments

I Will Close You. Today.

When I woke this morning,



I ‘strapped on’ a correct, positive mindset,



Much like a soldier going into battle.



Which is what being in sales today is like.



(That is no disrespect to our true heroes.)



I took stock of yesterday’s successes &…



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Added by Scott Colley on June 9, 2010 at 11:00pm — 1 Comment

Death of the Traditional Salesperson - Part 2 by Mark Tewart

A recent article I wrote titled “Death of Traditional Salespeople” received more response than any article I have ever written. Judging from the massive response, I struck a nerve with salespeople, managers, business owners and just about everyone who read the article. Based upon the overwhelming response and the huge amount of requests for more information on this theme, I am providing…

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Added by Mark Tewart on May 18, 2010 at 8:00am — No Comments


Influencer
EveryCarListed.Com Announces Video Integration On Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL -… Continue

Added by Philip Zelinger on July 21, 2009 at 10:38am — No Comments


Influencer
The Almighty Salesperson...And The Almighty Dollar

Somewhere, over time, the thing in the middle of you and a buck (customer, client, deal, contract) was swept away even though that is was business is all about. It seems like the easy ride, free equity, huge perks and general "asleep at the wheel" mentality gave way to a gaping hole the size of a small planet. And guess who allowed it to happen? We did.



You can give excuse after excuse, allow yourself all of the credit in the world, but at the end of the day are you going to make it… Continue

Added by Gary May on June 1, 2009 at 2:13pm — No Comments

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