Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…Continue
Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments
Filling a car or any other vehicles fuel tank with unleaded fuel is called misfueling and this is known as a costly mistake. Either you put petrol in a diesel car or diesel in a petrol car, a vehicle might have to bear damages. There are many reasons with which it can be explained why putting diesel in petrol car is bad and putting petrol in a diesel…Continue
Added by Sandeep on February 4, 2017 at 4:00am — No Comments
Buying your first car is an exciting time. Owning a car means truly having freedom to travel. You can go where you want when you want to. However, owning a car is also a significant responsibility. It’s a big investment. You don’t want to make any serious mistakes. With that in mind, here are a few things…Continue
Added by Lizzie Weakley on January 9, 2017 at 4:00pm — No Comments
If you are planning on buying a new car, you might be pretty excited about purchasing a new vehicle that you can be proud of. However, one thing that you might be worried about is how you are going to pay for it. After all, you probably do not have the cash on hand to pay for the car straight out, and you might be worried about your…Continue
Added by Lizzie Weakley on December 9, 2016 at 4:00pm — No Comments
Private number plates are more popular than ever with no sign of this changing anytime soon. From football stars to the average joe, many start the journey to finding their personalised plate. The problem is unless you have millions to burn it can be hard to…Continue
Added by Alexander J on December 6, 2016 at 3:00am — No Comments
Buying a new car can be an exciting time, and you may be dreaming about cruising down the road in your new vehicle in the near future. However, before your dream can become a reality, you must first find the right vehicle to purchase and negotiate a great deal. To ensure…Continue
Added by Lizzie Weakley on November 11, 2016 at 2:40pm — No Comments
The first car of new drivers is mostly a second-hand one. People often prefer honing their driving skills on a used vehicle before buying a new car.
A common question when you plan on buying a used car is whether banks offer Loan for second hand vehicles. Many borrowers believe that only a car loan can be used to purchase a car. However, this is far…
Added by Arwind Sharma on September 16, 2016 at 12:00am — No Comments
No matter how awesome you believe your vehicle is, there will come a time when it will need a repair. Learning how to work on cars has many benefits to it. The following are five of the most common of those benefits.
1. It Saves…Continue
Added by Lizzie Weakley on September 15, 2016 at 10:00am — No Comments
In the world of sports cars, you can find German, Italian and British and then you find Porsche. For over eighty-five years Porsche has set the mark for sports car models to follow. You could argue Porsche owners are part of a private tribe, devotes to a motorized marvel.
Why do so many have this beautiful automotive masterpiece on their bucket list? With the most winning record in motorsports history, you could say “I like driving a legend”. You could also argue it’s one of the top…Continue
Added by Rahul Paul on September 8, 2016 at 11:30pm — No Comments
Purchasing a car is a dream for most people as it incurs investing a huge amount to get a high end model. Of course, some people find it difficult even to purchase a basic model. While this being the case, there are some individuals who want to trade in their car or truck for a high end vehicle. If you are one among them, just keep reading this…Continue
Added by Rahul Paul on May 6, 2016 at 12:00am — No Comments
Just because every car on the road needs maintenance once in a while, it does not mean that you don't have step up your game when it comes to your auto repair shop's website. Websites can sink a business or become an amazing way to get more customers. Here are 8 ways that you can use web design elements to make your car repair shop's website stand out from the crowd.
Lots of White Space in Layout
Added by Bjorn Wallman on April 10, 2016 at 3:20am — No Comments
Selling car finance deals online can be tricky. In an industry where face to face sales are usually the main way of selling a car it can be daunting for customers to think about making such a big commitment online. But with the internet being the place where potential buyers know that they get the best deals, customers can easily be persuaded to make a purchase. Here are some essential tips and tricks to help you secure more of those online finance deals…Continue
Added by tony croose on March 24, 2016 at 10:22pm — No Comments
Just as you wouldn't buy a home with paying for a title search, you shouldn't buy a used car without obtaining a vehicle history report on it. Rather than view a vehicle history report as an unnecessary expense, consider it an insurance investment that may save…Continue
Added by Lizzie Weakley on February 21, 2016 at 9:30am — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments