Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership…Continue
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…Continue
Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments
The social media universe converges each year in Austin, Texas for SXSW. And the festival offers a lot of opportunities for those like myself, who are focused in the application of social media in the automotive world.
One big name on the scene is…Continue
Caring for a car is of great importance for everyone that wants it to stay in like-new condition. There are several myths that cause many drivers to make mistakes when caring for their cars. Below are some of the surprising myths that you should be aware of when caring for your car.
Premium gasoline helps to improve the performance of a car’s engine
• High-performance engines run at higher temperatures and have also got higher compression.
• Due to that fact (that…
Added by Tom Brown on January 2, 2014 at 11:37pm — No Comments
So you want to detail your car like the pro's? Here are 15 step-by-step instructions from Legacy Automotive in Tuscaloosa, AL, revealing preferred products and methods.
Added by Scott Parrott on October 29, 2013 at 10:25am — No Comments
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
Awareness of sustainability in business is becoming an ever more prevalent issue in the eyes of the consumer. Shoppers are now voting with their dollars for the causes they want to support, and the businesses they deny based on irresponsible practices. Dealerships need to understand this trend in order to stay ahead in the areas of corporate social and ecological responsibility, and to learn how to best market to these conscientious consumers.…Continue
Added by Rebecca Kon on June 17, 2013 at 11:45am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by Jonathan Floyd on May 26, 2013 at 9:45am — No Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
Added by Paul Potratz on March 6, 2013 at 7:38am — No Comments
Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments
Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments
Life is turning out to be a complicated journey nowadays as nothing seems easy. Let’s take the example of buying a car. It is not an easy or smooth process. Earlier if someone had money then he could simply visit may be a couple of car dealers and drive home on a new car but today as the options available are unlimited ample research and discussion takes place before a car is…Continue
Added by Chris Azused on January 21, 2013 at 3:11am — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
Added by Tony Navarra on October 28, 2012 at 5:13pm — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments