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Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.
What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…
Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments
As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…Continue
Added by Joey Little on January 15, 2016 at 2:30pm — No Comments
You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…Continue
Added by Joey Little on November 5, 2015 at 1:00pm — No Comments