Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on November 10, 2020 at 6:46pm — No Comments
Added by Ralph Paglia on November 10, 2020 at 6:30pm — No Comments
Added by Ralph Paglia on October 9, 2020 at 10:30am — No Comments
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.…Continue
Added by Ralph Paglia on September 30, 2020 at 12:30am — No Comments
It is August and summer is in full swing. But most of us won't be able to take a vacation anytime soon... Many areas of the country are too hot to spend much time out on the lot. So, we have compiled a list of innovative devices to make your summer more productive and profitable, both at your dealership and at home.
Whether you believe in Climate Change or not, as air…Continue
Added by Ralph Paglia on August 12, 2020 at 6:30pm — No Comments
Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?…
Added by Ralph Paglia on March 19, 2020 at 1:30pm — No Comments
Added by Ralph Paglia on June 7, 2018 at 6:00pm — No Comments
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...…Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments
Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…Continue
Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments
Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…Continue
Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments
Please check out my article in the May 2012 issue of Dealer Marketing Magazine:
Optimizing Your Dealership's Marketing and Advertising Budget
Please go to …Continue
Dear Google Places user,…
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments
Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments
Last week, Google invited a group of public relations and social media professionals to…Continue
Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments
Google announced what may ultimately be one of the biggest changes to their algorithm yet.
From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This…Continue
Added by Ralph Paglia on April 12, 2011 at 4:44pm — No Comments
Added by Ralph Paglia on April 11, 2011 at 1:00pm — No Comments
If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.
Case in point:…Continue