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Ralph Paglia's Blog Posts Tagged 'Your' (25)

How Much of Your Dealership Workforce is Working Remotely?

Note

Respondents were asked, "Approximately how much of your workforce operated remotely before the COVID-19 crisis? and, "Right…
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Added by Ralph Paglia on November 10, 2020 at 6:46pm — No Comments

How Sustainable Are Your Dealership's Distributed Work Loads?

The Sustainability of Distributed Work Models:

How People and Processes Have Transformed to Accommodate Remote Work Teams…

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Added by Ralph Paglia on November 10, 2020 at 6:30pm — No Comments

Your Workforce's View for 2020 in a Post CoVid-19 Pandemic World

The Workforce View 2020: Post-COVID-19

(See Link for Full ADP Research Report)…

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Added by Ralph Paglia on October 9, 2020 at 10:30am — No Comments

Underestimate The Value Of TikTok At Your Own Risk

Why Automotive Marketers Shouldn't Underestimate the Value of TikTok

TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.…

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Added by Ralph Paglia on September 30, 2020 at 12:30am — No Comments

18 Innovative Devices That Will Make You and Your Team More Productive and Profitable

It is August and summer is in full swing. But most of us won't be able to take a vacation anytime soon... Many areas of the country are too hot to spend much time out on the lot. So, we have compiled a list of innovative devices to make your summer more productive and profitable, both at your dealership and at home.

Whether you believe in Climate Change or not, as air…

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Added by Ralph Paglia on August 12, 2020 at 6:30pm — No Comments

Optimize Your Dealer Website's Title Tags For Better SEO Results

How to Optimise a Title Tag for SEO

Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?…

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Added by Ralph Paglia on March 19, 2020 at 1:30pm — No Comments

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments

Know Your Market: Most Desired Car Features by Generation

What Americans Find Most Important in a New Vehicle, by Generation

Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…

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Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments

How To Create Your Dealership's First LinkedIn Advertising Campaign

Getting Started with LinkedIn Advertising for Your Dealership

Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…

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Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments

Optimizing Your Dealership's Marketing and Advertising Budget

Please check out my article in the May 2012 issue of Dealer Marketing Magazine:

Optimizing Your Dealership's Marketing and Advertising Budget

Please go to …

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Added by Ralph Paglia on May 7, 2012 at 5:00pm — 5 Comments

Google: Your listing on Google Places will soon be updated - Unless you take specific actions, or advertise on Google Adwords

Email Received by Dealership from Google: "Your listing on Google Places will soon be updated"

Dear Google Places user,…

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Added by Ralph Paglia on March 5, 2012 at 10:00pm — 1 Comment

Millennials and Your Brand on Social Networks



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Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments

Secret AdWords Man; SpyFu Exposes Your Competitions’ Online Marketing Gold

Using Spyfu.com for Automotive Marketing purposes...

 …

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Added by Ralph Paglia on July 5, 2011 at 4:00pm — 2 Comments

Do Women Bloggers Want to Work with Your Dealership?

Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?

Automotive Marketers must be aware of blogger expectations to foster good…

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Added by Ralph Paglia on May 16, 2011 at 7:00am — 6 Comments

Beyond Claiming Your Google Place Page

Beyond Simply Claiming Your Dealership's Google Place Page

Last week, Google invited a group of public relations and social media professionals to…

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Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments

What Google's Farmer Update Means to Your Dealership

Google announced what may ultimately be one of the biggest changes to their algorithm yet.

From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This…

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Added by Ralph Paglia on April 12, 2011 at 4:44pm — No Comments

Humor Can Be Your Best Targeted Marketing Strategy

Illustration of crying tomato sitting on bus bench next to an onion

Humor Can Be Your Best Targeted Marketing Strategy

 

If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.



Case in point:…

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Added by Ralph Paglia on March 5, 2011 at 4:03pm — 2 Comments

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