Added by Ralph Paglia on June 7, 2018 at 6:00pm —
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...… Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am —
What Americans Find Most Important in a New Vehicle, by Generation
Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris… Continue
Added by Ralph Paglia on October 19, 2015 at 3:00pm —
Getting Started with LinkedIn Advertising for Your Dealership
Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry… Continue
Added by Ralph Paglia on January 24, 2013 at 9:30am —
Please check out my article in the May 2012 issue of Dealer Marketing Magazine:
Optimizing Your Dealership's Marketing and Advertising Budget
Please go to … Continue
Added by Ralph Paglia on May 7, 2012 at 5:00pm —
Email Received by Dealership from Google: "Your listing on Google Places will soon be updated"
Dear Google Places user,…
Added by Ralph Paglia on March 5, 2012 at 10:00pm —
Added by Ralph Paglia on December 23, 2011 at 7:30am —
How Younger Adults React to Dealership and Car Company Brands on Social Networks
Do millennials really interact most with automotive brands on social sites?…
Added by Ralph Paglia on August 29, 2011 at 9:00pm —
Using Spyfu.com for Automotive Marketing purposes...
Added by Ralph Paglia on July 5, 2011 at 4:00pm —
Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?
Automotive Marketers must be aware of blogger expectations to foster good… Continue
Added by Ralph Paglia on May 16, 2011 at 7:00am —
Beyond Simply Claiming Your Dealership's Google Place Page
Last week, Google invited a group of public relations and social media professionals to… Continue
Added by Ralph Paglia on May 3, 2011 at 12:30pm —
Google announced what may ultimately be one of the biggest changes to their algorithm yet.
From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This… Continue
Added by Ralph Paglia on April 12, 2011 at 4:44pm —
Added by Ralph Paglia on April 11, 2011 at 1:00pm —
Humor Can Be Your Best Targeted Marketing Strategy
If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.
Case in point:… Continue
Added by Ralph Paglia on March 5, 2011 at 4:03pm —
Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read
Added by Ralph Paglia on January 7, 2011 at 8:30am —
Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for dealers who want their websites to achieve higher search engine rankings.
Many of us have been hoping that the importance of links to a dealer's website would go away. In Brett Tabke's Robots.txt entry, he echoed a… Continue
Added by Ralph Paglia on October 11, 2008 at 8:30pm —
I recently received an email from a very successful automotive industry leader who I feel privileged to call a friend... He asked to remain anonymous, so I will respect his wishes. His message invited me to visit a new website located at www.AskTheManager.com
Since I would some day like to be as successful and well respected as my patron, I clicked on the link and visited the site. Now, for those of you who are wondering,… Continue
Added by Ralph Paglia on June 29, 2008 at 11:00am —
SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing
proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue
Added by Ralph Paglia on May 23, 2008 at 7:30am —
At Google, we take the safety of our users very seriously, and we work hard to ensure that your accounts are secure. As part of those efforts, we recently compiled some tips on our blog to help protect you from "phishing," which is an attempt to fraudulently collect passwords, credit card numbers, and other sensitive information:… Continue
Added by Ralph Paglia on May 1, 2008 at 2:34pm —