The Sustainability of Distributed Work Models:

How People and Processes Have Transformed to Accommodate Remote Work Teams…

Why Automotive Marketers Shouldn't Underestimate the Value of TikTok

TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.…

It is August and summer is in full swing. But most of us won't be able to take a vacation anytime soon... Many areas of the country are too hot to spend much time out on the lot. So, we have compiled a list of innovative devices to make your summer more productive and profitable, both at your dealership and at home.

Whether you believe in Climate Change or not, as air…

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

What Americans Find Most Important in a New Vehicle, by Generation

Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…

Getting Started with LinkedIn Advertising for Your Dealership

Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…

Please check out my article in the May 2012 issue of Dealer Marketing Magazine:

Optimizing Your Dealership's Marketing and Advertising Budget

Please go to …

How To Improve Your Facebook Ad Strategy…

Using Spyfu.com for Automotive Marketing purposes...

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Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?

Automotive Marketers must be aware of blogger expectations to foster good…

Beyond Simply Claiming Your Dealership's Google Place Page

Last week, Google invited a group of public relations and social media professionals to…

Google announced what may ultimately be one of the biggest changes to their algorithm yet.

From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This…

5 Steps to Building Your Dealership's Social Media Marketing Plan…

Humor Can Be Your Best Targeted Marketing Strategy

If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.

Case in point:…