Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…Continue
Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments
As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer. Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going! If you enjoy the blogs, please tweet me, comment, share,…Continue
Added by Joseph Little on August 25, 2015 at 3:00pm — No Comments
Your car has given you many years of satisfying driving, but now you’re ready to sell it. Perhaps you have your eye on a new car and prefer a vehicle with the latest amenities. Or, maybe your needs have changed and your little sport coupe isn’t sufficient for your growing family. Regardless of the reason, you’re ready to sell your car. Here’s how to do it and get the most money for it.
1. Avoid trading it in. Most new car buyers trade in their old…Continue
Added by tony croose on August 16, 2015 at 1:30am — No Comments
Whether you have purchased a new car or a used car, it is essential to get a car insurance for it. No one likes to pay a huge sum of money for its car repair and this is where car insurance comes in. Usually, a car insurance will last 1-2 years or up to a specific distance, you have driven your car. After this warranty period has expired, you will have to pay for any additional repairs, which were to be paid by the insurance providers beforehand. In these cases, an additional extended…Continue
Added by Jessie Carolyn on August 10, 2015 at 11:30pm — No Comments
So you've just created a new blog. It's an exciting feeling isn't it? To me, a new blog looks like opportunity. You have the ability to…Continue
Added by Timothy Martell on October 14, 2013 at 3:00pm — No Comments
Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…Continue
Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments
Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments
Please check out my article in the May 2012 issue of Dealer Marketing Magazine:
Optimizing Your Dealership's Marketing and Advertising Budget…Continue
You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…Continue
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments
Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments
Last week, Google invited a group of public…Continue
Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments
Google announced what may ultimately be one of the biggest changes to their algorithm yet.
From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This…Continue
Added by Ralph Paglia on April 12, 2011 at 4:44pm — No Comments
Added by Ralph Paglia on April 11, 2011 at 1:00pm — No Comments
Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.
LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each…Continue
Added by Tony French on March 14, 2011 at 7:00am — No Comments
If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.
Case in point:…Continue