Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...…Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments
Your mechanic is going to be one of the most important people in your adult life. He or she is your car’s doctor, the one to give it its regular tune ups and maintenance, so finding a good one is one of the most important decisions you’re going to have to make.
When your vehicle is acting…Continue
Added by Ann Hoge on December 11, 2016 at 3:30am — No Comments
Most car experts agree that a driver should replace an older vehicle when the cost of fixing its mechanical problems become greater than the cost of replacing it.
If your car has reached this point, consider the following ways to make the most of your broken down vehicle:
Many people sell…Continue
Added by Brooke Chaplan on October 7, 2016 at 2:30pm — No Comments
I grew up in a small New Jersey town just an hour’s drive from NYC. But if given a choice, would I want to be here? No, I won’t. And if you are like me, you won’t either. I would rather live in my favorite storybook, sharing space with the characters that I love so much. Well, I know that’s unrealistic, but that…Continue
Added by Linda Wilson on September 12, 2016 at 11:36pm — No Comments
Despite much interest and even hype surrounding usage of mobile tablets in the dealership, the reality is that fewer than 50% of dealerships currently use or plan to use…Continue
Added by Mike Esposito on June 9, 2016 at 1:30pm — No Comments
If you live in a cold weather area you know that you need to keep your car ready for the cold weather months. In any winter, you car can get slammed with snow, ice and even rain. Add to that, the wear and tear that salted roads and potholes have on your vehicle and you know that your car goes through a lot. There are thankfully a few tips you can take to keep your car running smoothly in the cold.
Added by Rich Blogger on January 13, 2016 at 3:30am — No Comments
Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…Continue
Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments
As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer. Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going! If you enjoy the blogs, please tweet me, comment, share,…Continue
Added by Joey Little on August 25, 2015 at 3:00pm — No Comments
Your car has given you many years of satisfying driving, but now you’re ready to sell it. Perhaps you have your eye on a new car and prefer a vehicle with the latest amenities. Or, maybe your needs have changed and your little sport coupe isn’t sufficient for your growing family. Regardless of the reason, you’re ready to sell your car. Here’s how to do it and get the most money for it.
1. Avoid trading it in. Most new car buyers trade in their old…Continue
Added by tony croose on August 16, 2015 at 1:30am — No Comments
Whether you have purchased a new car or a used car, it is essential to get a car insurance for it. No one likes to pay a huge sum of money for its car repair and this is where car insurance comes in. Usually, a car insurance will last 1-2 years or up to a specific distance, you have driven your car. After this warranty period has expired, you will have to pay for any additional repairs, which were to be paid by the insurance providers beforehand. In these cases, an additional extended…Continue
Added by Jessie Carolyn on August 10, 2015 at 11:30pm — No Comments
So you've just created a new blog. It's an exciting feeling isn't it? To me, a new blog looks like opportunity. You have the ability to…Continue
Added by Timothy Martell on October 14, 2013 at 3:00pm — No Comments
Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…Continue
Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments
Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments
Please check out my article in the May 2012 issue of Dealer Marketing Magazine:
Optimizing Your Dealership's Marketing and Advertising Budget…Continue
You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…Continue
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments
Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments