Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on October 9, 2020 at 10:30am — No Comments
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.…Continue
Added by Ralph Paglia on September 30, 2020 at 12:30am — No Comments
Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew…Continue
Added by Ujj Nath on September 15, 2020 at 7:00am — No Comments
Surely, you want your store to be the best one and to represent a part of your inner self. So,…Continue
Added by Amelia Grant on September 14, 2020 at 2:00am — No Comments
It is August and summer is in full swing. But most of us won't be able to take a vacation anytime soon... Many areas of the country are too hot to spend much time out on the lot. So, we have compiled a list of innovative devices to make your summer more productive and profitable, both at your dealership and at home.
Whether you believe in Climate Change or not, as air…Continue
Added by Ralph Paglia on August 12, 2020 at 6:30pm — No Comments
If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?
The short answer is “yes,” and here’s why:
Added by Bill Wittenmyer on July 22, 2020 at 12:00pm — No Comments
When you make a decision to sell your old car, you will have to take a critical look at it.
You should understand that it can have defects that you don’t…Continue
Added by Amelia Grant on May 28, 2020 at 1:30am — No Comments
The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces where someone makes up their mind about you in less than seven seconds.
You’ve likely had thousands of these experiences…with…Continue
Added by Jim Flint on May 1, 2020 at 8:30am — No Comments
Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?…
Added by Ralph Paglia on March 19, 2020 at 1:30pm — No Comments
Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal…Continue
Added by Bill Wittenmyer on December 30, 2019 at 9:00am — No Comments
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer.
The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once…
Added by Erik Nachbahr, CISSP on April 3, 2019 at 6:30am — No Comments
We are in the first week of October when the summer season is just winding down and the leaves on the trees are ready to change their color and becomes yellow.
The crisp of the autumn season can be felt quite easily, which is also a confirmation that the winter season is on…
Added by Angelica Dowson on October 1, 2018 at 1:30am — No Comments
Mobile business apps are advanced online marketing companions with a definitive competitive edge.
They have evolved into market information powerhouses that grant businesses the ability to make wise and decisive growth-related decisions. However, the…
Added by James P Down on September 15, 2018 at 1:00am — No Comments
However, when they click on one of the licks, another facet takes over – descriptions. A great description can be the deciding factor when it comes to getting a…Continue
Added by Jack White on August 6, 2018 at 5:30am — No Comments
Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.
On the surface, it may seem like the higher margins don’t really justify the higher…Continue
Added by Bill Wittenmyer on June 20, 2018 at 7:00am — No Comments
Added by Ralph Paglia on June 7, 2018 at 6:00pm — No Comments
When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both…Continue
Added by CPI Results on February 18, 2018 at 5:48am — No Comments
As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy…Continue
Added by Dixie Somers on January 19, 2018 at 3:30pm — No Comments