ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
If you’ve spent any time on YouTube before November, you’ve probably heard several different answers to that question, all of them less than savory. The YouTube comment section has long been known as a terrible place, and for good reason. If you go to pretty…Continue
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by JB Floyd on May 26, 2013 at 9:45am — No Comments
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…Continue
Comparing Your Own Analytics With National Statistics …Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments
The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on. So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…Continue
In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…Continue
Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…Continue
Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue
When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…Continue
When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:
1. Not Using Video at All
The biggest mistake is choosing to avoid video altogether. Using video for your business is…Continue
Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments
Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…Continue
Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…Continue
On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post,…Continue
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…Continue
Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments
The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence. Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…Continue
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…Continue
I have to admit when it comes to Trucks, I am a Chevy guy. It's not that I don't think the other companies are comparable. It's just how I grew up.
With that said, I was excited to see the new "Chevy Truck Month" commercial. You know the one with the muddy handshake to close the deal. It's great! Problem is, I couldn't share the video because the Chevrolet Truck Month…Continue
We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.
Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.
My company has created the easiest, fastest and most powerful way to create truly…Continue
Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments