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All ADM Blog Posts Tagged 'YouTube' (30)

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can…

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Added by Jason Turner on May 8, 2014 at 8:48am — No Comments

The Google+ YouTube Situation

It’s Monday morning, do you know where your mother is?

If you’ve spent any time on YouTube before November, you’ve probably heard several different answers to that question, all of them less than savory. The YouTube comment section has long been known as a terrible place, and for good reason. If you go to pretty…

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Added by Timothy Martell on November 18, 2013 at 5:30pm — 2 Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

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Added by Jonathan Floyd on May 26, 2013 at 9:45am — No Comments

Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…

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Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments

More Car Dealers Report LinkedIn, Twitter and YouTube More Effective Than Facebook

Facebook Who? More Biz Owners (including car dealers) Say They Find LinkedIn, Twitter, YouTube to be the Most Effective social media marketing tools...…

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Added by Ralph Paglia on March 27, 2013 at 6:00pm — 4 Comments

From the Trenches - Your Own Analytics vs National Statistics

 

Comparing Your Own Analytics With National Statistics …



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Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments

Top 10 Ways to Optimize Your Business YouTube Channel [Infographic]

The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on.  So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…

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Added by Joe Schwartz on February 4, 2013 at 7:30am — 7 Comments

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT]

In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…

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Added by Joe Schwartz on January 28, 2013 at 7:00pm — 2 Comments

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments

When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

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Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments

Five Types of Video to Include in Your 2013 Marketing Plan

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day.

While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…

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Added by Josh Vajda on January 2, 2013 at 3:00pm — 13 Comments

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…

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Added by Joe Schwartz on December 28, 2012 at 1:00pm — 1 Comment

4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

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Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments

A Deeper Look Into the YouTube Redesign, Annotations and InVideo Programming

Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…

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Added by Joe Schwartz on December 23, 2012 at 12:30pm — 4 Comments

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments

What You Need to Know About YouTube's Recent Update

On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post,…

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Added by Joe Schwartz on December 18, 2012 at 4:30am — 2 Comments

YouTube Capture App for iPhone is an Ideal Sales Tool

YouTube Capture

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…

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Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments

The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…

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Added by J.D. Rucker on November 18, 2012 at 3:00pm — 10 Comments

Commercial Piggy Back, Website almost FAIL

I have to admit when it comes to Trucks, I am a Chevy guy. It's not that I don't think the other companies are comparable. It's just how I grew up. 

With that said, I was excited to see the new "Chevy Truck Month" commercial. You know the one with the muddy handshake to close the deal. It's great! Problem is, I couldn't share the video because the Chevrolet Truck Month…

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Added by Shawn Case on November 1, 2012 at 10:00am — 1 Comment

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