Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Accidents are called that for a reason: Sometimes they just happen and are unavoidable. But plenty of what we call automobile accidents actually could easily be avoided. Most accidents on the road happen because one or both drivers is doing something wrong. Here are five types of auto…Continue
Added by Eileen O'Shanassy on October 1, 2017 at 5:30pm — No Comments
Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments
Whether your car is a commuter vehicle or your prized possession, it is important that you take good care of it.
The littlest things can cause problems if left unattended over time. You know to check your oil, wash it regularly, check your tire pressure, and not run the gas too…
Added by Eileen O'Shanassy on September 6, 2017 at 3:30pm — No Comments
Your mechanic is going to be one of the most important people in your adult life. He or she is your car’s doctor, the one to give it its regular tune ups and maintenance, so finding a good one is one of the most important decisions you’re going to have to make.
When your vehicle is acting…Continue
Added by Ann Hoge on December 11, 2016 at 3:30am — No Comments
Cars are not only meant for transportation. They express individual’s personal taste and also the extension of the personality. We mainly select the car depending on the requirement, what can we afford and what is our lifestyle. I guess the Civic owners will not drive the BMW but in all the cases, the Honda cars are affordable. Almost all the vehicles that we are using have their inherent features that they carry with them after their manufacture. Almost all the cars come with specified…Continue
Added by Rahul Paul on November 7, 2016 at 3:15am — No Comments
Video Marketing is the key to taking your online presence to the next level of both engagement and sales.
Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…Continue
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments
Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments
Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments
Added by Ralph Paglia on October 3, 2011 at 1:15am — No Comments
Added by Ralph Paglia on September 20, 2010 at 3:00am — No Comments
Added by Ralph Paglia on March 31, 2008 at 9:30am — No Comments
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…
Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments
While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…Continue
Added by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments
Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…Continue
Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments