Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer.
The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once…
Added by Erik Nachbahr, CISSP on April 3, 2019 at 6:30am — No Comments
It all depends on what country you are driving in.
When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…Continue
Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments
you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…Continue
Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to…Continue
Added by jon nigbor on August 16, 2018 at 2:30pm — No Comments
Added by Ralph Paglia on June 7, 2018 at 6:00pm — No Comments
Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments
Even more astounding (and painful) is that just 17 percent are returning to their selling dealer! If it seems like there’s a glaring issue…Continue
Added by CPI Results on March 1, 2018 at 12:00pm — No Comments
As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy…Continue
Added by Dixie Somers on January 19, 2018 at 3:30pm — No Comments
There is no doubt that society has developed a dependency on vehicles.
This is one reason people look for a reliable vehicle and could be why you chose to buy a new car. It may…
Added by Meghan Belnap on November 29, 2017 at 1:30pm — No Comments
1. Content Is King
Added by Jennifer Scott on November 21, 2017 at 5:30am — No Comments
Accidents are called that for a reason: Sometimes they just happen and are unavoidable. But plenty of what we call automobile accidents actually could easily be avoided. Most accidents on the road happen because one or both drivers is doing something wrong. Here are five types of auto…Continue
Added by Eileen O'Shanassy on October 1, 2017 at 5:30pm — No Comments
Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments
Whether your car is a commuter vehicle or your prized possession, it is important that you take good care of it.
The littlest things can cause problems if left unattended over time. You know to check your oil, wash it regularly, check your tire pressure, and not run the gas too…
Added by Eileen O'Shanassy on September 6, 2017 at 3:30pm — No Comments
Your mechanic is going to be one of the most important people in your adult life. He or she is your car’s doctor, the one to give it its regular tune ups and maintenance, so finding a good one is one of the most important decisions you’re going to have to make.
When your vehicle is acting…Continue
Added by Ann Hoge on December 11, 2016 at 3:30am — No Comments
Video Marketing is the key to taking your online presence to the next level of both engagement and sales.
Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…Continue
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments
Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments
Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments
Added by Ralph Paglia on October 3, 2011 at 1:15am — No Comments