Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…Continue
Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments
Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.
Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can…Continue
Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments
No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.…Continue
This is what I want…Continue
If only we could receive directions for our own life mission by listening to pre-recorded messages.…Continue
I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…Continue
Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.
However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics –…Continue
Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments
My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…Continue
You know about the…Continue
You know, the up who paid MSRP, plopped down a substantial down payment and had an 800…Continue
Is that what the math says…is…Continue
You know, the group of sales associates standing together commiserating…Continue