Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…Continue
Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments
Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.
Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can contact again are of value to the business.
Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments
No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.
This law says that what you sow you reap.…Continue
This is what I want…Continue
If only we could receive directions for our own life mission by listening to pre-recorded messages.…Continue
Pity the individual who buys a vehicle from you today. If your dealership is like most, you’ll do your best to…Continue
Added by Patrick Kelly on December 17, 2012 at 5:00am — No Comments
I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…Continue
Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.
However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics – those foundational socialization steps known as the road to the…Continue
Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments
My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I could feel their disappointment.
They loved this…Continue
You know about the elephant, that “topic” nobody seems to want to recognize and talk about.…Continue
You know, the up who paid MSRP, plopped down a substantial down payment and had an 800 Beacon score.
Is that what the math says…is that reality or just a lazy way to shift responsibility…Continue
You know, the group of sales associates standing together commiserating about life. They take turns sharing frustrations about the weather, their spouses, the dealership…Continue
I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.
Social media that incorporate these overlooked social networks are more inclusive than efforts that simply…Continue
Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments
Houston, Texas, May 7, 2012 -- Many auto dealers grossly underuse their CRM and in some cases have no idea of its full capabilities. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a new system of holding their Client Relationship Specialists accountable to new benchmark reports that…Continue
He assembled a team of “telemarketers” – accountants and administrative assistants…Continue
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
For sure, sales associates must attend to personal hygiene matters, dress appropriately for the…Continue
Added by sara callahan on December 13, 2010 at 5:37am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- AdAgencyOnline.Net -- announced that he will be reviewing a new CRM platform solution being introduced by Car-Research in a special airing of his blog talk radio show…Continue