Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments
New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…Continue
UPDATE: While CDK has no official ETA they have stated that their websites should be back up today, "at some point..."
Added by Timothy Martell on July 1, 2016 at 1:00pm — No Comments
I recently received a message on behalf of a dealership client that we help with their social media efforts. It was a customer venting in a private message about shopping for a car on their website and the huge frustration he felt when every vehicle listed had the dreaded “Call for price” He was so frustrated in fact, that he went somewhere else and purchased that same day, even though he had bought his last three vehicles with this dealership. …Continue
Added by Jeff Glackin on February 22, 2016 at 7:45am — No Comments
I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t…Continue
Added by Jeff Glackin on July 31, 2015 at 2:02am — No Comments
You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…Continue
Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…Continue
Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments
Key Tools to Navigate in the Social StratosphereContinue
In October, 2013, I posted a controversial article about the differences between responsive and adaptive websites and came to the conclusion that,…Continue
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…Continue
Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is…Continue
Added by Erin Ryan on June 23, 2013 at 5:00am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
The idea was simple. Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value. It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…Continue
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last…Continue
As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of…Continue
There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…Continue
Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments
Your Online Meet and Greet
The sales process we all know and love starts with that initial handshake and introduction. It establishes…Continue
One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…Continue
Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments