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All ADM Blog Posts Tagged 'Websites' (34)

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…

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Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments

Where, What, and Why: The Content Marketing Trio

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…

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Added by J.D. Rucker on October 31, 2013 at 10:30am — 2 Comments

Why the Right Kind Of Images on Your Website Matter

Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is…

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Added by Erin Ryan on June 23, 2013 at 5:00am — No Comments

Is Your Mobile Website Ready for Enhanced Campaigns?

Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...

In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…

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Added by Charlie Bass on April 22, 2013 at 6:00am — 4 Comments

In Search, having the Right Website is more Important than (almost) Ever

Chevy SS Website SEO Content

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…

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Added by J.D. Rucker on March 12, 2013 at 7:00am — 2 Comments

Busting Website Conversion Myths

Myth #1:  Showing multiple prices on one vehicle will increase conversions

Vehicle Pricing

The idea was simple.  Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value.  It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…

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Added by Brad Hampton on March 11, 2013 at 8:51am — 2 Comments

Four Engaging Content Types for Your Dealer Website

Pohanka Acura Content

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.

Things have been changing a bit for the last…

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Added by J.D. Rucker on March 9, 2013 at 6:00am — 4 Comments

5 Digital Steps to Generate Massive ROI from Direct Mail

Automotive Mailer
Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of…

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Added by Brad Hampton on March 8, 2013 at 7:14am — 9 Comments

Make the Most of Your Automotive CMS by Adding Content Regularly

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…

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Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments

The Ultimate Online Automotive Sales Process for Your Website

The sales process hasn’t changed, but the way customers shop for a car has.  Make sure your online sales process matches your on-lot sales process.

Your Online Meet and Greet

The sales process we all know and love starts with that initial handshake and introduction.  It establishes…

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Added by Brad Hampton on February 25, 2013 at 7:00am — 8 Comments

3 Things You Can Do Today to Improve Your Dealer Website SEO

SEO Keyboard

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…

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Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments

Top 15 Most Popular Video Websites | December 2012

Here are the 15 Most Popular Video Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited Compete or Quantcast data

1 |…

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Added by Joe Schwartz on December 22, 2012 at 3:50pm — No Comments

Top 10 Automotive OEM Websites

Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...

Download the Data in Excel file format:…

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Added by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments

Sean Stapleton | Speaker at Digital Dealer 12 | Maximizing your Most Valuable Asset | Orlando 2012

Maximizing your Most Valuable Asset

Use the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…

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Added by Joseph Little on March 30, 2012 at 9:24am — No Comments

Kendall Billman | Speaker at Digital Dealer 12 | What More is your Website Hiding | Orlando 2012

What More is your Website Hiding?

Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.

Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to…

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Added by Joseph Little on March 27, 2012 at 8:45am — No Comments

Joe Castle | Speaker at Digital Dealer 12 | Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit | Orlando 2012

Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit

Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape

 

 …

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Added by Joseph Little on March 22, 2012 at 9:28am — No Comments

Joe Webb | Speaker at Digital Dealer 12 | The Makings of a Great Internet Director | Orlando 2012

The Makings of a Great Internet Director

Lessons learned and tactics tried by top Internet directors to improve their own success

 

Moderator: Joe Webb

Panelists: Lisa Jo Swain, Director of e-Commerce Operations, SunStar Autos

Jon Berna, e-Commerce Director, Hubler Automotive Group

Richard Lucy, e-Marketing Director, Tim Dahle Nissan

One excellent leader can single-handedly transform the online profitability of your store. Dealer…

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Added by Joseph Little on March 19, 2012 at 8:38am — No Comments

VinSolutions Sponsors Innovative Dealer Summit

Innovative Dealer Summit invites Sean Stapleton, CSO and Kendall Billman, VP of Interactive Marketing to speak at the event hosted by the Colorado Automobile Dealers Association Event

 

Overland Park, KS – March 14, 2012- VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is a sponsor at the Innovative Dealer Summit, organized…

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Added by Joseph Little on March 14, 2012 at 1:19pm — No Comments

Kevin Frye | Speaker at Digital Dealer 12 | Seven Habits of Internet Buffoons | Orlando 2012

The Seven Habits of Internet Buffoons

How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts

 

What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples,…

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Added by Joseph Little on March 14, 2012 at 8:44am — No Comments

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