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Ralph Paglia's Blog Posts Tagged 'Website' (14)

IzmoCars Shares 7 Content Promotion Tools for Your Auto Dealer Website

Creating good content alone will not drive traffic to your auto dealer website... Dealers need to promote their content!

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Added by Ralph Paglia on March 25, 2018 at 12:30am — No Comments

Detailed SEO Checklist for Dealer Website Audit and SERP Rank Upgrade

How to Conduct an SEO Audit of a Car Dealership Website: Checklist for 2018 Edited and Reposted from Instructions Written by Gregory Mount…

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Added by Ralph Paglia on March 23, 2018 at 3:28am — 1 Comment

11 Hacks Proven to Increase Website Visitor to Dealer Contact Conversion Rates

Getting traffic to your dealership's site is good, but converting that traffic into customer action is even better. …
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Added by Ralph Paglia on December 24, 2017 at 7:30pm — No Comments

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with their…

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Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 3 Comments

Big Surprise: Tablets Surpass Smartphones For Website Traffic in February

Adobe Reports That Tablet Based Website Traffic Surpassed Smartphone Based Traffic in February 2013

   

Written by

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Added by Ralph Paglia on March 11, 2013 at 7:00pm — 19 Comments

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status

Total…

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Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments

Postrank Website Engagement Report Example





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Added by Ralph Paglia on September 3, 2011 at 2:00am — No Comments

Website Magazine Newsletter

  Web Success Weekly…
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Added by Ralph Paglia on July 10, 2011 at 6:50pm — No Comments

Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training… Continue

Added by Ralph Paglia on October 18, 2008 at 6:00pm — 1 Comment

Ford Dealer Connection Premier Website Customization Service

Here are some examples of the optional Ford Dealer Connection Premier Customization Service:



1) www.hopkinsfordonline.com They utilize newspaper ads, internet specials, etc…They also have a body shop page and internet coupons.



2) www.burlingtonlm.com Utilizing one of the new Model Specific videos (Lincoln MKX). Very SHARP! Also, they have internet coupons, Newsletter, newspaper… Continue

Added by Ralph Paglia on February 17, 2008 at 9:56am — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph…

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Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

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