Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…Continue
DealerOn Presented with Best Website Design Award
DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…
Added by Ali Amirrezvani on February 4, 2013 at 11:28am — No Comments
Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…Continue
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…Continue
On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments
Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.
Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments
My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…Continue
Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments
Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms. As long as they show up on Page 1 of Google's search results, they are happy. While search engine page ranking is an important part of every dealership's online marketing efforts, what happens if your auto dealer website is showing up on page 1 for every keyword, but you aren't seeing any traffic?
Added by Ali Amirrezvani on February 2, 2012 at 7:47am — No Comments
CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our…Continue
25% of those consumers spend up to an hour shopping for the best online discount deals and…Continue
HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers. This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.
Added by Ali Amirrezvani on November 16, 2011 at 11:41am — No Comments
If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's webmaster guidelines), you can ask Google to "reconsider" your site. Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam.
Over the years, Google has improved this process to make it more transparent. After submitting a site, Google will let the webmaster know that they received the…Continue
Added by Ali Amirrezvani on September 16, 2011 at 6:32am — No Comments
Added by Ralph Paglia on September 3, 2011 at 2:00am — No Comments
We take pride in our Facebook page, and we try to put into practice a lot of the good advice here on ADM and elsewhere, on the tone and content of our social media, with decent results. You can link to the page via our dealership web site (a new page opens when you click the "f" icon) and via our OEM site (our Facebook page is framed in there).
About three or four weeks ago, we noticed that -- unless you are already logged into Facebook -- you cannot see our wall any more. …Continue
|Web Success Weekly…|
Added by Ralph Paglia on July 10, 2011 at 6:50pm — No Comments
Added by Ralph Paglia on August 16, 2010 at 1:08am — No Comments
I want to touch base on this subject “When to say NO” to a family or friend that is a member in the Vendor side of the automotive business. It is nice to have connections close to you to help gain information & ideas of upcoming technology they have to offer but do you have to feel obligated to purchase that product from them?
I have spoken to connections…Continue
Added by Jennifer Schrader on May 13, 2010 at 12:00pm — No Comments
Do you sit with your Internet Manager at…Continue
Added by Jennifer Schrader on May 8, 2010 at 8:30am — No Comments
Added by Matthew Cole on July 13, 2009 at 12:44pm — No Comments