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All ADM Blog Posts Tagged 'Website' (44)

Boost Your Sites Conversion Rate With Site Search

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…

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Added by Timothy Martell on August 21, 2012 at 6:30am — 8 Comments

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status

Total…

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Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments


Influencer
Revamp Your Contact Forms to Increase Dealership Website Conversion

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.

 …

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Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments


Influencer
Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…

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Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments


Influencer
What Can You Do With Great Rankings, But Low Website Traffic?

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google's search results, they are happy.  While search engine page ranking is an important part of every dealership's online marketing efforts, what happens if your auto dealer website is showing up on page 1 for every keyword, but you aren't seeing any traffic?

 

 …

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Added by Ali Amirrezvani on February 2, 2012 at 7:47am — No Comments


Influencer
CarChat24 Announces Free Premium Dealer Chat Software and Back-Up Support for BETA Testers!

CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our…

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Added by Shereef on January 22, 2012 at 10:30pm — 3 Comments


Influencer
Selling to the New Consumer - Service & Parts Coupons on Automotive Websites

According a recent eMarketer report, 92.5 million adults will use coupons in 2012 and 48% of them are internet users.

 

 

25% of those consumers spend up to an hour shopping for the best online discount deals and…

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Added by Silia J. Hatzi on December 10, 2011 at 8:30pm — 14 Comments


Influencer
How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.

 …

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Added by Ali Amirrezvani on November 16, 2011 at 11:41am — No Comments


Influencer
Site Not Ranking Well? Check With Google

If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's webmaster guidelines), you can ask Google to "reconsider" your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam.

 

Over the years, Google has improved this process to make it more transparent.  After submitting a site, Google will let the webmaster know that they received the…

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Added by Ali Amirrezvani on September 16, 2011 at 6:32am — No Comments

Postrank Website Engagement Report Example





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Added by Ralph Paglia on September 3, 2011 at 2:00am — No Comments


Dealer
Fix-It Friday: How do I get my Facebook wall to be visible (pre-login) again?

We take pride in our Facebook page, and we try to put into practice a lot of the good advice here on ADM and elsewhere, on the tone and content of our social media, with decent results.  You can link to the page via our dealership web site (a new page opens when you click the "f" icon) and via our OEM site (our Facebook page is framed in there).

 

About three or four weeks ago, we noticed that -- unless you are already logged into Facebook -- you cannot see our wall any more. …

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Added by Joshua Michael Friedman on July 29, 2011 at 10:40am — 3 Comments

Website Magazine Newsletter

  Web Success Weekly…
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Added by Ralph Paglia on July 10, 2011 at 6:50pm — No Comments


Influencer
When to say "NO"



I want to touch base on this subject “When to say NO” to a family or friend that is a member in the Vendor side of the automotive business. It is nice to have connections close to you to help gain information & ideas of upcoming technology they have to offer but do you have to feel obligated to purchase that product from them?



I have spoken to connections…

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Added by Jennifer Schrader on May 13, 2010 at 12:00pm — No Comments


Influencer
Number Fluffing? NO WAY.........!



Have you taken the time to view your site’s actual performance? Or even your Internet Managers performance at that?



Let me ask you a few questions that may help you understand where I am coming from and where you can improve your habits as a Dealer Principal, General Manager or even as a Sales Manager.



Do you sit with your Internet Manager at…

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Added by Jennifer Schrader on May 8, 2010 at 8:30am — No Comments


Influencer
When You Need Us Most

Here We Grow Again - Extended Support Hours! ||Saturdays from 9AM-5PM CST|| Expert Support Reps & Programmers (Not just Operators) ready to assist you when you need us most. Another great reason to take a closer look at DealerFire (877) 828-9719

Added by Matthew Cole on July 13, 2009 at 12:44pm — No Comments


Influencer
The calm after the storm before the storm.

Launched 19 websites in the past 6 weeks. Here are a few.. http://www.diersford.com http://www.briggsauto.com http://www.carfinderzplus.com http://www.hpt.com http://www.lehmanmazda.com http://www.npmazda.com http://67.192.33.155 - Later Today.. We'd love to hear your thoughts. Hit us back at feedback@dealerfire.com Who's Next Up?

Added by Matthew Cole on June 22, 2009 at 8:27am — 2 Comments

Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training… Continue

Added by Ralph Paglia on October 18, 2008 at 6:00pm — 1 Comment


Influencer
Taking Control of your Dealership - is outsourcing ok?

I wanted to share this blog with the ADM community.



Taking Control of your Dealership - is outsourcing ok?

By Len Critcher - President of ecarlist

Originally Posted on August 10, 2008 at 10:43 am on http://www.ecarlist.com/blog/



When ecarlist begins the integration/training process with many of our larger dealerships, the number one issue we almost always encounter is the clutter of companies that seem to… Continue

Added by Blaine Twilley on October 3, 2008 at 8:42am — No Comments

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