Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Timmy D. James on April 3, 2018 at 6:00am — No Comments
Added by Ralph Paglia on March 25, 2018 at 12:30am — No Comments
Added by Ralph Paglia on December 24, 2017 at 7:30pm — No Comments
Smartphones once again ramped up their influence last year as devices used to visit websites, with…Continue
Designing a website is not an uncommon thing now a days but not every one is a good designer. When you learn all the tools of designing, you try to use all in your design which is not a good idea you must follow some points of professionals to create good web page design. I have some of good and simple but important tips to design your…Continue
Added by Thomas Beaudette on January 15, 2017 at 1:30am — No Comments
Due to the fact that each car carries such a large value, having vehicles stuck on the forecourt for weeks and months on end can hugely hamper you business’s cash flow, causing significant issues.
Thanks to the…Continue
Added by Leona Zoey on May 17, 2016 at 8:30pm — No Comments
Your website is the most important part of your digital marketing strategy.
Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.
In this week's …Continue
Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments
The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom…Continue
In the ‘old’ days of the web, all of a…
|by Megan Duncan, Digital Solutions Consultant|
Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the…
|by Rob Campbell, Performance Improvement Consultant|
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…Continue
Added by David Lytle on November 20, 2014 at 9:13am — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…Continue
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
I revisited the Dataium study that was commissioned by Cars.com:
"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."
Add all of a dealerships internet related expenses:…Continue