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All ADM Blog Posts Tagged 'Website' (39)

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…


Added by Ralph Paglia on May 27, 2015 at 8:30pm — 4 Comments

The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish

Megan Duncan,Digital Solutions Consultant
by Megan Duncan, Digital Solutions Consultant

Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the…


Added by CDK Global on February 20, 2015 at 2:00pm — 1 Comment

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website

Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…


Added by CDK Global on November 21, 2014 at 4:30pm — 3 Comments

Ensuring That You Have The Right Person Running Your Internet Department/BDC Center

Whether you have a BDC Manager that handles all of your Internet Sales Managers... or if you strictly have and Internet Director handling all of your Internet Leads, Marketing Strategies, SEO, and such... are we putting the right person in that position for our Dealership? Do you have one that will ensure your leads are being handled correctly and ensure your Lead generation is top notch? Most Dealers have gone to this strategy. Instead of paying outside sources to do the grunt work for years… Continue

Added by David Lytle on November 20, 2014 at 9:13am — No Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…


Added by Tom Gorham on July 6, 2014 at 12:30pm — 32 Comments

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…


Added by Tyson Madliger on June 17, 2014 at 1:56am — 3 Comments

Does Website Appearance Matter?


In this infographic, you’ll learn if your website’s appearance really does matter. 


Link to Infographic



Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments

Limit Their Choices and Get More Traffic

I revisited the Dataium study that was commissioned by

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…


Added by Doug Davis on June 2, 2013 at 5:48pm — 4 Comments

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have…


Added by J.D. Rucker on March 24, 2013 at 5:00pm — 4 Comments

In Search, having the Right Website is more Important than (almost) Ever

Chevy SS Website SEO Content

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…


Added by J.D. Rucker on March 12, 2013 at 7:00am — 2 Comments

Big Surprise: Tablets Surpass Smartphones For Website Traffic in February

Adobe Reports That Tablet Based Website Traffic Surpassed Smartphone Based Traffic in February 2013


Written by


Added by Ralph Paglia on March 11, 2013 at 7:00pm — 20 Comments

Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”


Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…


Added by J.D. Rucker on February 22, 2013 at 6:00am — 2 Comments

DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award

DealerOn Presented with Best Website Design Award

DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…


Added by Ali Amirrezvani on February 4, 2013 at 11:28am — No Comments

6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…


Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…


Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

Boost Your Sites Conversion Rate With Site Search

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…


Added by Timothy Martell on August 21, 2012 at 6:30am — 8 Comments

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status



Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments

Revamp Your Contact Forms to Increase Dealership Website Conversion

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.



Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments

Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…


Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

What Can You Do With Great Rankings, But Low Website Traffic?

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google's search results, they are happy.  While search engine page ranking is an important part of every dealership's online marketing efforts, what happens if your auto dealer website is showing up on page 1 for every keyword, but you aren't seeing any traffic?




Added by Ali Amirrezvani on February 2, 2012 at 7:47am — No Comments

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