Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Website' (44)

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with…

Continue

Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment

Top Common Tips to Design a Website

Designing a website is not an uncommon thing now a days but not every one is a good designer. When you learn all the tools of designing, you try to use all in your design which is not a good idea you must follow some points of professionals to create good web page design. I have some of good and simple but important tips to design your…

Continue

Added by Thomas Beaudette on January 15, 2017 at 1:30am — No Comments


Subscriber
How to Improve Your Website Sales Strategy

A business lives and dies by its sales, particularly in the automotive industry.

Due to the fact that each car carries such a large value, having vehicles stuck on the forecourt for weeks and months on end can hugely hamper you business’s cash flow, causing significant issues.

Thanks to the…

Continue

Added by Leona Zoey on May 17, 2016 at 8:30pm — No Comments

Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Your website is the most important part of your digital marketing strategy.

Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.

In this week's …

Continue

Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments

Why Live Chat and Responsive Websites Will Grow Your Engagement

The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom…

Continue

Added by Joey Little on December 15, 2015 at 2:03pm — 2 Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

Continue

Added by Ralph Paglia on May 27, 2015 at 8:30pm — 3 Comments

The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish



Megan Duncan,Digital Solutions Consultant
by Megan Duncan, Digital Solutions Consultant



Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the…

Continue

Added by CDK Global on February 20, 2015 at 2:00pm — 1 Comment

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…

Continue

Added by CDK Global on November 21, 2014 at 4:30pm — 3 Comments


Subscriber
Ensuring That You Have The Right Person Running Your Internet Department/BDC Center

Whether you have a BDC Manager that handles all of your Internet Sales Managers... or if you strictly have and Internet Director handling all of your Internet Leads, Marketing Strategies, SEO, and such... are we putting the right person in that position for our Dealership? Do you have one that will ensure your leads are being handled correctly and ensure your Lead generation is top notch? Most Dealers have gone to this strategy. Instead of paying outside sources to do the grunt work for years… Continue

Added by David Lytle on November 20, 2014 at 9:13am — No Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

Continue

Added by Tom Gorham on July 6, 2014 at 12:30pm — 30 Comments


Subscriber
Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…

Continue

Added by Tyson Madliger on June 17, 2014 at 1:56am — 2 Comments


Subscriber
Does Website Appearance Matter?

 

In this infographic, you’ll learn if your website’s appearance really does matter. 

 

Link to Infographic

 …

Continue

Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments


Subscriber
Limit Their Choices and Get More Traffic

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

Continue

Added by Doug Davis on June 2, 2013 at 5:48pm — 4 Comments

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have…

Continue

Added by J.D. Rucker on March 24, 2013 at 5:00pm — 4 Comments

In Search, having the Right Website is more Important than (almost) Ever

Chevy SS Website SEO Content

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…

Continue

Added by J.D. Rucker on March 12, 2013 at 7:00am — 2 Comments

Big Surprise: Tablets Surpass Smartphones For Website Traffic in February

Adobe Reports That Tablet Based Website Traffic Surpassed Smartphone Based Traffic in February 2013

   

Written by

Continue

Added by Ralph Paglia on March 11, 2013 at 7:00pm — 19 Comments

Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Mythbusters

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…

Continue

Added by J.D. Rucker on February 22, 2013 at 6:00am — 2 Comments

DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award

DealerOn Presented with Best Website Design Award



DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…



Continue

Added by Ali Amirrezvani on February 4, 2013 at 11:28am — No Comments


Subscriber
6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

Continue

Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

Continue

Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service