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All ADM Blog Posts Tagged 'Website' (36)

Does Website Appearance Matter?

 

In this infographic, you’ll learn if your website’s appearance really does matter. 

 

Link to Infographic

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Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments

Limit Their Choices and Get More Traffic

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

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Added by Doug Davis on June 2, 2013 at 5:48pm — 4 Comments

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have…

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Added by J.D. Rucker on March 24, 2013 at 5:00pm — 4 Comments

The Transparency of Trade-Ins

When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…

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Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments

In Search, having the Right Website is more Important than (almost) Ever

Chevy SS Website SEO Content

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…

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Added by J.D. Rucker on March 12, 2013 at 7:00am — 2 Comments

Big Surprise: Tablets Surpass Smartphones For Website Traffic in February

Adobe Reports That Tablet Based Website Traffic Surpassed Smartphone Based Traffic in February 2013

   

Written by

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Added by Ralph Paglia on March 11, 2013 at 7:00pm — 20 Comments

Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Mythbusters

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…

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Added by J.D. Rucker on February 22, 2013 at 6:00am — 2 Comments

DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award

DealerOn Presented with Best Website Design Award



DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…



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Added by Ali Amirrezvani on February 4, 2013 at 11:28am — No Comments

6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

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Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

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Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

Boost Your Sites Conversion Rate With Site Search

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…

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Added by Timothy Martell on August 21, 2012 at 6:30am — 8 Comments

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status

Total…

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Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments

Revamp Your Contact Forms to Increase Dealership Website Conversion

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.

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Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments

Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…

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Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

What Can You Do With Great Rankings, But Low Website Traffic?

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google's search results, they are happy.  While search engine page ranking is an important part of every dealership's online marketing efforts, what happens if your auto dealer website is showing up on page 1 for every keyword, but you aren't seeing any traffic?

 

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Added by Ali Amirrezvani on February 2, 2012 at 7:47am — No Comments

CarChat24 Announces Free Premium Dealer Chat Software and Back-Up Support for BETA Testers!

CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our…

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Added by Shereef on January 22, 2012 at 10:30pm — 3 Comments

Selling to the New Consumer - Service & Parts Coupons on Automotive Websites

According a recent eMarketer report, 92.5 million adults will use coupons in 2012 and 48% of them are internet users.

 

 

25% of those consumers spend up to an hour shopping for the best online discount deals and…

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Added by Silia J. Hatzi on December 10, 2011 at 8:30pm — 14 Comments

How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.

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Added by Ali Amirrezvani on November 16, 2011 at 11:41am — No Comments

Site Not Ranking Well? Check With Google

If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's webmaster guidelines), you can ask Google to "reconsider" your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam.

 

Over the years, Google has improved this process to make it more transparent.  After submitting a site, Google will let the webmaster know that they received the…

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Added by Ali Amirrezvani on September 16, 2011 at 6:32am — No Comments

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