Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Your website is the most important part of your digital marketing strategy.
Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.
In this week's …Continue
Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments
The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom…Continue
In the ‘old’ days of the web, all of a…
|by Megan Duncan, Digital Solutions Consultant|
Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the…
|by Rob Campbell, Performance Improvement Consultant|
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…Continue
Added by David Lytle on November 20, 2014 at 9:13am — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…Continue
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
I revisited the Dataium study that was commissioned by Cars.com:
"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."
Add all of a dealerships internet related expenses:…Continue
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…Continue
DealerOn Presented with Best Website Design Award
DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…
Added by Ali Amirrezvani on February 4, 2013 at 11:28am — No Comments
Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…Continue
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…Continue
On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments
Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.
Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments