Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There are only four essential items needed to exist as an online entity, similar to the four basic food groups. Have you learned how to operate with a lean budget or are you taking a bite out of everything?
Joe Webb of DealerKnows Consulting will tell you what must be on the plate of your advertising budget to keep mouths fed at your dealership, as well as what digital junk food offerings may have you clutching…
Added by J.D. Rucker on September 1, 2012 at 9:16pm — No Comments
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary element to a department’s evolution is determining the…Continue
After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…Continue
Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments
Added by Philip Zelinger on July 1, 2009 at 1:29pm — No Comments