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Ralph Paglia's Blog Posts Tagged 'Web' (17)

KBB Research Verifies New Vehicle Shoppers Want Actual Photos

Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites

According to a new study conducted by…

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Added by Ralph Paglia on February 5, 2013 at 11:30pm — 1 Comment

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 …

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments

Smart Web Concepts Joins Facebook® Preferred Developers Consultant Program

Smart Web Concepts Joins Facebook® Preferred Developers Consultant Program

Smart Web Concepts is One of the First Consultants Recommended for Building Automotive Brand Presence with Facebook

Smart Web Concepts,…

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Added by Ralph Paglia on February 28, 2012 at 10:00am — No Comments

Social Commerce | Display Ads | SOPA Stats | Web VC

Social Commerce | Display Ads | SOPA Stats | Web VC

By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according…

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Added by Ralph Paglia on January 20, 2012 at 11:00am — No Comments

Web lets shoppers do the math, helps sell Finance and Insurance

Q&A: Web lets shoppers do the math, helps sell F&I

 



      Ralph…
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Added by Ralph Paglia on September 13, 2011 at 8:35pm — No Comments

Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web

Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web



Ralph Paglia,…

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Added by Ralph Paglia on September 7, 2011 at 10:30am — 5 Comments

Don't Like How Web is Impacting Auto Industry? Blame It On The Kids!

Blame It on the Youth

Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.

 

With the rise of the Golden…

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Added by Ralph Paglia on April 27, 2011 at 7:53pm — 1 Comment

Top Rated CSS Editors Available Online

10 Best And Free Online CSS Editors For Web Designers

by Yogesh Mankani



From a long time, I have been using Dreamweaver and loved it very much. But I can’t deny the fact that online CSS Editors also provides quite a lot of features for a web designer and most of all it is free, easy to use and fast.



CSS is always become the best companion for web designers to create beautiful…

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Added by Ralph Paglia on July 24, 2010 at 2:16am — No Comments

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising



In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

2008 Ward's e-Dealer 100: The Power of the Web By Cliff Banks at Ward's Dealer Business

The Internet is getting to be old news now. This is our 8th Ward's e-100 issue and frankly, not much has changed since the beginning. Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.



We say… Continue

Added by Ralph Paglia on May 5, 2008 at 4:10pm — No Comments

Web Sales Drives Radio Revenue Growth Off-Air

Web Drives Radio Off-Air... Off-air, which reflects all radio sales activity apart from on-air spots, and is driven largely by advertising sold against radio station digital applications, has eclipsed network radio in annual billings.



Written by Paul Heine, Radio and Records - APRIL 28, 2008



After years of trying to pull itself out of a digital dark age, radio is… Continue

Added by Ralph Paglia on April 29, 2008 at 6:00am — No Comments

ADP Dealer Services Business Online Dealer Web Site Applications Help Drive Vehicle Sales with Buy Online Capabilities

On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue

Added by Ralph Paglia on March 10, 2008 at 9:00pm — No Comments

Search Engine Optimization (SEO) Web Based Toolset

Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization.  This tools will suggest keyword rich domain names.…

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Added by Ralph Paglia on February 2, 2008 at 4:00pm — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…

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Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

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