Automotive Marketing Professional Community for Car Dealers and their Managers
I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years.
Most people saying that in the past few years have been wrong, and right at the same time.…
Added by Michael Thomas on July 5, 2016 at 12:30pm — No Comments
As a small entrepreneur, small business website hosting isn’t the initial thing on your task list, but in today’s time, it is surely a necessity, once you’ve registered the business entity, opened the bank account and drafted a marketing strategy which will help you sell ten millions of widgets and permit you to create your own destiny. Even a small business entrepreneur needs a website and for the very existence of your site, you…Continue
Added by Leona Zoey on June 11, 2016 at 12:00pm — No Comments
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
Some interesting numbers showing the meteoric rise of mobile devices and why your website needs to be mobile-ready.
++ Click Image to Visit ClickedStudios.com ++…Continue
Added by Chris Spohr on February 10, 2014 at 3:42pm — No Comments
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments
More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience.
The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…
Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…Continue
Added by Garry House on March 14, 2013 at 2:44pm — No Comments
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to…Continue
Added by Garry House on March 6, 2013 at 11:00am — No Comments
Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites
According to a new study conducted by…Continue
Now that the pre-planning stage of your web video is complete, it’s time to develop the production of your videos. If you’re not up to the job technically or don’t have a video professional on staff, it’s a good idea to outsource to a reputable production company. …Continue
Added by Ketty Colom on January 22, 2013 at 10:30am — No Comments
Everyone has an opinion about how to use Google+ and posting reviews. We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.
Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do. Furthermore, your sales both repeat and referrals will increase, your branding will…Continue
In this day and age, even the slowest to adapt businesses have a webpage. Even if it’s just a barebones Wordpress or a simple template, at least it exists. There’s a new trend in browsing though, one that’s growing at an astonishing rate, and businesses are again failing to keep up.
Fine the rest of this…Continue
Added by Timothy Martell on July 2, 2012 at 5:07am — No Comments
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…Continue
Added by James Schaefer on May 17, 2012 at 6:41am — No Comments