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Tom Gorham's Blog Posts Tagged 'Videos' (3)

From the Trenches - Your Own Analytics vs National Statistics

 

Comparing Your Own Analytics With National Statistics 



Everyday, I read reports and…

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Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments

From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I saw a seminar by Jim Ziegler at NADA.  I was very impressed and went back…

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Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments

From the trenches - Where's the value of video?

More than 8 years of content is uploaded to YouTube every day.  That's more video content in one month than the three major US networks created in 60 years.  YouTube is owned by Google, and Google is attaching "search" relevance to video.  The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory.  Dealership marketing would fall under "Shopping".…

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Added by Tom Gorham on September 16, 2011 at 12:00pm — 5 Comments

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