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All ADM Blog Posts Tagged 'Video SEO' (12)


Influencer
Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…

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Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments


Influencer
The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments


Influencer
Top 10 Ways to Optimize Your Business YouTube Channel [Infographic]

The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on.  So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…

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Added by Joe Schwartz on February 4, 2013 at 7:30am — 7 Comments


Influencer
The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT]

In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…

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Added by Joe Schwartz on January 28, 2013 at 7:00pm — 2 Comments


Influencer
The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments


Influencer
Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in …

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Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments


Influencer
The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content

When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…

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Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments


Influencer
Web Video Marketing Part 1

If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…

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Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments


Influencer
3 Bold Predictions for Video Marketing in 2013

With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…

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Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments

Five Types of Video to Include in Your 2013 Marketing Plan

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day.

While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…

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Added by Josh Vajda on January 2, 2013 at 3:00pm — 13 Comments


Influencer
Are your Video Ads Ready for the Holidays?

The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study*.…



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Added by Ketty Colom on October 24, 2012 at 12:00pm — 1 Comment

Online Video Advertising Versus TV Spots - Digitizing For Cost Efficiency

Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets. eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing... By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5%… Continue

Added by Ralph Paglia on August 11, 2009 at 9:30am — 1 Comment

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