Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…
What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?
Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…
Later this month, hosted video content on Google Video will no longer be available for playback. Google Video stopped taking uploads in May 2009 and now we’re removing the remaining hosted content. We've always maintained that the strength of Google Video is its ability to let people search videos from across the web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers…
This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!
Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been… Continue
Added by Ralph Paglia on October 8, 2008 at 8:30am —
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue
Added by Ralph Paglia on April 23, 2008 at 6:00am —
BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.
Download PDF of Study including multiple charts:… Continue
Added by Ralph Paglia on April 16, 2008 at 8:30am —
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of… Continue
Added by Ralph Paglia on February 22, 2008 at 8:30am —
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.