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Ralph Paglia's Blog Posts Tagged 'Video' (20)

Gone in 6 Seconds: Why Car Companies And Dealers Are Embracing Shorter Video Ads

One of the Clearest Trends in Video and TV Advertising in 2017 has been a shift towards ads that run just six seconds.…

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Added by Ralph Paglia on December 14, 2017 at 4:32pm — No Comments

Creating Viral Content: Best Practices Video Influencers Use For Success

Theorist Media founders teach brands how to make the most out of videos

Matthew and Stephanie Patrick…
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Added by Ralph Paglia on September 4, 2017 at 3:30am — 2 Comments

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…

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Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television ads…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Car Dealer's Guide to Search Engine Optimizing Images and Video

The Automotive Marketer's Guide to Search Engine Optimizing Images, Video and other Non-Written Content

Edited from original article written by Lindsey Kirchoff for the …

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Added by Ralph Paglia on April 29, 2013 at 2:00am — 1 Comment

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments

Mobile: Time Spent Watching Online Video Jumps

Share of Time Spent Watching Online Video on Mobile Devices Jumps in Q2

The share of time spent…

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Added by Ralph Paglia on September 11, 2012 at 12:30am — No Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 …

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes

What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?

 

Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…

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Added by Ralph Paglia on February 9, 2012 at 6:30pm — 52 Comments

Hosted Video Content on Google Video Will No Longer be Available

Later this month, hosted video content on Google Video will no longer be available for playback. Google Video stopped taking uploads in May 2009 and now we’re removing the remaining hosted content. We've always maintained that the strength of Google Video is its ability to let people search videos from across the web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers…

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Added by Ralph Paglia on April 16, 2011 at 12:48pm — No Comments

Online Video Gains Momentum

Online Video Gains Momentum in 2010

The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month,…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

Social Media Marketing Best Practices Video

This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!



Social media best practices are…

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Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments

Top Ten Video Hosting, Sharing and Distribution Sites Evaluated and Ranked



Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been… Continue

Added by Ralph Paglia on October 8, 2008 at 8:30am — No Comments

Online Video Viewing Still Rising... But how much?

Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.



Nearly 85… Continue

Added by Ralph Paglia on May 14, 2008 at 3:30pm — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Search Engine Marketing Firm iProspect Study Finds Blended Search Dominates User Preference for Selecting News, Image, and Video Results

BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.



Download PDF of Study including multiple charts:… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

10 Billion Video Views Online in December 2007 by 141 million Americans

A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.



Erin Hunter, comScore executive vice president of… Continue

Added by Ralph Paglia on February 22, 2008 at 8:30am — No Comments

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