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All ADM Blog Posts Tagged 'Video' (326)


Influencer
The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

Like on-page text content, video SEO requires the same kind of in-depth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like…

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Added by Joe Schwartz on January 17, 2013 at 9:56am — No Comments


Influencer
When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

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Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments


Influencer
3 Keys to Driving Demand with Automotive Video Marketing

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

And when it comes to engagement, few tactics compete with online video. In…

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Added by Joe Schwartz on January 2, 2013 at 6:00pm — 3 Comments


Influencer
4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

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Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments


Influencer
A Deeper Look Into the YouTube Redesign, Annotations and InVideo Programming

Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…

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Added by Joe Schwartz on December 23, 2012 at 12:30pm — 4 Comments


Influencer
Top 15 Most Popular Video Websites | December 2012

Here are the 15 Most Popular Video Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited Compete or Quantcast data

1 |…

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Added by Joe Schwartz on December 22, 2012 at 3:50pm — No Comments

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments


Influencer
What You Need to Know About YouTube's Recent Update

On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post, but…

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Added by Joe Schwartz on December 18, 2012 at 4:30am — 2 Comments

YouTube Capture App for iPhone is an Ideal Sales Tool

YouTube Capture

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…

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Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments


Influencer
4 Reasons Why You Need Video Marketing [Infographic]

Video Marketing is the key to taking your online presence to the next level of both engagement and sales. 

Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…

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Added by Joe Schwartz on December 16, 2012 at 11:00am — 4 Comments


Influencer
6 Video Marketing Metrics that Deliver the Highest Success

The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month.  If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question:  how do I measure the success of my video marketing efforts?



Here is what one survey of advertisers and agencies in North America…

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Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments


Influencer
2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

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Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments


Influencer
5 Statistics to Know About Online Video Marketing - Infographic

#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.

#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…

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Added by Joe Schwartz on December 10, 2012 at 1:00pm — 4 Comments

Focus on Total Conversions, Not Conversion Rate

There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…

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Added by J.D. Rucker on November 9, 2012 at 1:30pm — 13 Comments


Influencer
Are your Video Ads Ready for the Holidays?

The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study*.…



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Added by Ketty Colom on October 24, 2012 at 12:00pm — 1 Comment

Mobile: Time Spent Watching Online Video Jumps

Share of Time Spent Watching Online Video on Mobile Devices Jumps in Q2

The share of time spent…

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Added by Ralph Paglia on September 11, 2012 at 12:30am — No Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Google Places New Bulk Listing Management Tool

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool.

This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…

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Added by Ali Amirrezvani on May 22, 2012 at 10:47am — 5 Comments

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 …

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments

And Why Aren`t You Using Video At Your Dealership Again???

**We cut this video about two weeks ago;

 

** Two days ago this customer watched the clip on Cars.com, reached out to us and lived happily ever after with this awesome 2009 Audi S5 Coupe!…

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Added by Ken Beam on April 14, 2012 at 2:00pm — 26 Comments

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