Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…Continue
Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments
Like on-page text content, video SEO requires the same kind of in-depth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key phrases are…Continue
Added by Joe Schwartz on January 17, 2013 at 9:56am — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.
And when it comes to engagement, few tactics compete with online video. In fact, …Continue
When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:
1. Not Using Video at All
The biggest mistake is choosing to avoid video altogether. Using video for your business is…Continue
Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments
Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other interactive technologies, not to mention an exponential…Continue
Here are the 15 Most Popular Video Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited Compete or Quantcast data.Continue
Added by Joe Schwartz on December 22, 2012 at 3:50pm — No Comments
Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…Continue
On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post, but let’s revisit the topic and take a look at how the new design…Continue
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…Continue
Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments
Video Marketing is the key to taking your online presence to the next level of both engagement and sales.
Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…Continue
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America…Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is…Continue
#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…Continue
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…Continue
The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study*.…
Added by Ralph Paglia on September 11, 2012 at 12:30am — No Comments
Does your car dealership sell have more than one location? If so, big news from Google Places. In the past, it was difficult and cumbersome to create and manage more than one Places account. To help their users, Google Places has created a new Bulk Listing Management Tool.
This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…Continue
Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments