Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they…Continue
How's your public image looking? Are people associating the right things with it?
Developing your public image can sometimes feel like throwing time, effort and money into an endless black hole. With so many ways to project your desired image, from advertising and social media (and then again which one?) to print and media outlets, it can seem like you can't keep all the plates spinning. That's why its important to use a bit of public image jui-jitsu and use certain…Continue
Added by Joshua Pullan on November 5, 2013 at 2:30am — No Comments
It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.
If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…Continue
Added by J.D. Rucker on October 23, 2013 at 6:30am — No Comments
WHAT'S WITH ALL THE CHANGE?
Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.
The question is why you can’t do things the old way, the ways that you know work. Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed…Continue
When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.
I think they're making a mistake by not blasting this machine out there to everyone in the…Continue
Added by Joshua Pullan on October 9, 2013 at 8:04am — No Comments
There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.
It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…Continue
Added by J.D. Rucker on June 1, 2013 at 6:00am — No Comments
Ad execs think online video ads are equally or more effective than television ads…Continue
"Second place is a set of steak knives."
When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…Continue
Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…Continue
Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments
Added by jon nigbor on May 18, 2013 at 10:04am — No Comments
Thoughts and prayers are with…Continue
Added by Big Tom LaPointe on February 23, 2013 at 3:00pm — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
you sent an inquiry to some auto dealer in New Jersey and received something like this back;
Good afternoon Trotter,
Please turn up your speakers & click the links below to see Ken tell you all about the 2010 Ford Expedition EL Eddie Bauer Edition;…
Below you will find a short review of a new tool designed to allow dealerships to co-browse, share screens all while speaking face-to-face with their website visitors. This seems like the future of automotive sales to me. I am curious as to why this is so slow to come to our industry and others. Any ideas on when technology like this will be widely used in the car business and what might stand in it's way?
There is a new piece of technology that will truly…Continue
Added by Jason Mickelson on January 27, 2013 at 2:20pm — No Comments
Now that the pre-planning stage of your web video is complete, it’s time to develop the production of your videos. If you’re not up to the job technically or don’t have a video professional on staff, it’s a good idea to outsource to a reputable production company. …Continue
Added by Ketty Colom on January 22, 2013 at 10:30am — No Comments
If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…Continue
Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments