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All ADM Blog Posts Tagged 'Video' (315)

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…


Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Using Animation To Catch Their Attention


         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.



Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…


Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…


Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments

Tim James to Present a "Step-by-Step Guide to Successful Video Marketing" at Digital Dealer 18


Urbandale, IA--April 6th, 2015--Flick Fusion (, the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present a "Step-by-Step Guide To Successful Video Marketing: How to Implement and Maintain a Scalable Video Marketing…


Added by Brian Cox on April 6, 2015 at 7:50am — 1 Comment

The Best Inspirational Video ~ Attitude Is Everything ~ Never Give Up ~ Always Believe!

High School Player’s Postgame Interview Is Adorably Inspirational!

Apollos Hester: One of the most inspirational high school football players you'll ever meet.…


Added by Manny Luna on September 22, 2014 at 6:30pm — No Comments

September 11, 2001 - 911 Memorial Video

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.…


Added by Manny Luna on September 11, 2014 at 2:30pm — No Comments

YouTube Video Marketing for Dealerships


They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can…


Added by Jason Turner on May 8, 2014 at 8:48am — No Comments

Google Brings Big Videos to Search

Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they…


Added by Timothy Martell on February 5, 2014 at 6:00pm — 6 Comments

One great way to boost your CSI, and just maybe save the world!

How's your public image looking? Are people associating the right things with it?

Developing your public image can sometimes feel like throwing time, effort and money into an endless black hole. With so many ways to project your desired image, from advertising and social media (and then again which one?) to print and media outlets, it can seem like you can't keep all the plates spinning. That's why its important to use a bit of public image jui-jitsu and use certain…


Added by Joshua Pullan on November 5, 2013 at 2:30am — No Comments

Recording Blog Posts is a Way to Find a Different Audience

It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.

If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…


Added by J.D. Rucker on October 23, 2013 at 6:30am — No Comments

Evolving the Dealership: How to get a step ahead.



Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.


The question is why you can’t do things the old way, the ways that you know work.  Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed…


Added by Joshua Pullan on October 21, 2013 at 6:22am — 3 Comments

Chevy Should Get Loud About the New Corvette Stingray

2014 Corvette Stingray

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.

I think they're making a mistake by not blasting this machine out there to everyone in the…


Added by J.D. Rucker on October 19, 2013 at 9:05am — 3 Comments

How you can turn customer complaints into compliments for your business.

The saying goes that…


Added by Joshua Pullan on October 9, 2013 at 8:04am — No Comments

Pinning Every Day Takes Literally 2 Minutes or Less


There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.

It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…


Added by J.D. Rucker on June 1, 2013 at 6:00am — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads

Ad execs think online video ads are equally or more effective than television…


Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…


Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments

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