ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they…Continue
I read a great article from SEOMoz that contained an interview with Rob Toledo’s mom centered around what Rob does for a living. He asked her a series of questions about search engines and how they work and the answers are really interesting. The key to this…Continue
Added by Manny Luna on December 13, 2013 at 9:30pm — No Comments
How's your public image looking? Are people associating the right things with it?
Developing your public image can sometimes feel like throwing time, effort and money into an endless black hole. With so many ways to project your desired image, from advertising and social media (and then again which one?) to print and media outlets, it can seem like you can't keep all the plates spinning. That's why its important to use a bit of public image jui-jitsu and use certain…Continue
Added by Joshua Pullan on November 5, 2013 at 3:30am — No Comments
It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.
If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…Continue
Added by J.D. Rucker on October 23, 2013 at 6:30am — No Comments
WHAT'S WITH ALL THE CHANGE?
Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.
The question is why you can’t do things the old way, the ways that you know work. Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed…Continue
When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.
I think they're making a mistake by not blasting this machine out there to everyone in the…Continue
Added by Joshua Pullan on October 9, 2013 at 8:04am — No Comments
Steve Jobs was many things. A great innovator. A perfectionist. A savvy business man. And also a bit of an actor.
In 1984, Steve Jobs, who was then CEO of Apple…Continue
Added by Manny Luna on June 14, 2013 at 10:30am — No Comments
There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.
It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…Continue
Added by J.D. Rucker on June 1, 2013 at 6:00am — No Comments
Ad execs think online video ads are equally or more effective than television…Continue
"Second place is a set of steak knives."
When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…Continue
Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…Continue
Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments
Added by jon nigbor on May 18, 2013 at 10:04am — No Comments
Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over seven years ago.
But how things have changed.
On the social web we live on a diet of fast change and rapid media evolution. Twitter’s slow burning maturation…Continue
Added by Manny Luna on March 30, 2013 at 4:00pm — No Comments
YouTube has passed over a billion unique users every…Continue
Added by Manny Luna on March 28, 2013 at 9:00pm — No Comments
You don't need the man in the middle any more. The media is unnecessary when you can reach your market directly.
a. Stop paying for advertising space
b. Stop paying publicists and pr…
Added by Manny Luna on March 24, 2013 at 8:00pm — No Comments
Added by Manny Luna on March 20, 2013 at 7:30pm — No Comments
Added by Manny Luna on March 2, 2013 at 3:30pm — No Comments