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All ADM Blog Posts Tagged 'Video' (307)

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can…

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Added by Jason Turner on May 8, 2014 at 8:48am — No Comments

Google Brings Big Videos to Search

Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they…

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Added by Timothy Martell on February 5, 2014 at 6:00pm — 6 Comments

One great way to boost your CSI, and just maybe save the world!

How's your public image looking? Are people associating the right things with it?

Developing your public image can sometimes feel like throwing time, effort and money into an endless black hole. With so many ways to project your desired image, from advertising and social media (and then again which one?) to print and media outlets, it can seem like you can't keep all the plates spinning. That's why its important to use a bit of public image jui-jitsu and use certain…

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Added by Joshua Pullan on November 5, 2013 at 2:30am — No Comments

Recording Blog Posts is a Way to Find a Different Audience

It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.

If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…

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Added by J.D. Rucker on October 23, 2013 at 6:30am — No Comments

Evolving the Dealership: How to get a step ahead.

WHAT'S WITH ALL THE CHANGE?

 

Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.

 

The question is why you can’t do things the old way, the ways that you know work.  Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed…

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Added by Joshua Pullan on October 21, 2013 at 6:22am — 3 Comments

Chevy Should Get Loud About the New Corvette Stingray

2014 Corvette Stingray

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.

I think they're making a mistake by not blasting this machine out there to everyone in the…

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Added by J.D. Rucker on October 19, 2013 at 9:05am — 3 Comments

How you can turn customer complaints into compliments for your business.

The saying goes that…

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Added by Joshua Pullan on October 9, 2013 at 8:04am — No Comments

Pinning Every Day Takes Literally 2 Minutes or Less

Pinterest

There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.

It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…

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Added by J.D. Rucker on June 1, 2013 at 6:00am — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

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Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments

Getting More Facebook Fans is NOT the Key to Social Success

Reach

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…

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Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments

Car Dealer's Guide to Search Engine Optimizing Images and Video

The Automotive Marketer's Guide to Search Engine Optimizing Images, Video and other Non-Written Content

Edited from original article written by Lindsey Kirchoff for the …

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Added by Ralph Paglia on April 29, 2013 at 2:00am — 1 Comment

VIDEO: Scary NASCAR Nationwide crash probably injured fans (UPDATED)

8 am / Feb 24 - ESPN.com reports 14 treated onsite and released; 14 transported offsite for treatment, with 2 critical and expected to survive and NONE with life-threatening injuries

Thoughts and prayers are with…

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Added by Big Tom LaPointe on February 23, 2013 at 3:00pm — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid



As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…

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Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

So I thought I`d share this with the ADM community - Imagine if you were a customer in Missouri and........

you sent an inquiry to some auto dealer in New Jersey and received something like this back;

 

Good afternoon Trotter,



Please turn up your speakers & click the links below to see Ken tell you all about the 2010 Ford Expedition EL Eddie Bauer Edition;…



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Added by Ken Beam on February 4, 2013 at 12:00pm — 14 Comments

What is holding up Video?

Below you will find a short review of a new tool designed to allow dealerships to co-browse, share screens all while speaking face-to-face with their website visitors.  This seems like the future of automotive sales to me.  I am curious as to why this is so slow to come to our industry and others.  Any ideas on when technology like this will be widely used in the car business and what might stand in it's way?

 

There is a new piece of technology that will truly…

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Added by Jason Mickelson on January 27, 2013 at 2:20pm — No Comments

Web Video Marketing Part 2

Now that the pre-planning stage of your web video is complete, it’s time to develop the production of your videos. If you’re not up to the job technically or don’t have a video professional on staff, it’s a good idea to outsource to a reputable production company. …

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Added by Ketty Colom on January 22, 2013 at 10:30am — No Comments

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