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Urbandale, IA--August 28,…Continue
Added by Timmy D. James on August 28, 2017 at 7:30am — No Comments
There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there are a ton.
It can be challenging to…Continue
In our industry there are so many companies vying for the dealership's attention and ultimately their business. It’s sometimes very difficult for the decision makers to cut through the mess and make a decision. It'is typically something they don’t deal with everyday so they look for advice from peers or possibly hire an industry consultant to help them vet…Continue
When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social media vendors would catch wind about the true power of…Continue
Added by J.D. Rucker on June 17, 2015 at 1:58am — No Comments
I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.
We have a client being hounded. This other vendor has been telling them that our philosophy of using onsite and offsite content to…Continue
As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over the years will only give you what you expect from…Continue
I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.
Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments
I find myself disgusted by the lack of expectations dealers have for their vendors. Why don’t we as dealers demand more out of the companies we’re handing…Continue
Dealer Marketing Magazine Announces Auto Dealer Sourcebook and Vendor Directory to be released in March 2013. Suppliers offering products or services to auto dealers can request listing in the Sourcebook and on the website.
Added by Ralph Paglia on December 16, 2012 at 4:30am — No Comments
Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…Continue
Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you. As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…Continue
Added by James Schaefer on May 31, 2012 at 10:14am — No Comments