Buying a car is much easier than it was ten years ago. Information that was…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Written By: Garry House
Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.
Most every dealership manager…Continue
Added by Garry House on July 1, 2013 at 5:30am — No Comments
Written by: Gene Daughtry
In BHPH, like any other automobile dealer, you’ll start the sales process out with a meet and greet. From there you should go in a different direction from other retail outlets. If you have been on a franchise dealer sales floor I am sure you or your sales staffs have joked about wanting a screening machine that they could walk a customer through for an instant credit reading. Since that doesn’t exist, your sales process is probably similar to: 1. “up” your…Continue
Added by Garry House on May 2, 2013 at 7:30am — No Comments
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites
According to a new study conducted by…Continue
American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…Continue
How to Write an Ad for a Used Vehicle
Are you planning to sell your used car on your own? It’s a wise idea – you’ll get more on the open market than you’ll ever receive from a dealer on a trade-in. However, it might not be as simple as you think. There’s more involved than just sticking a “for sale” sign on the windshield and parking your car down by the road. In fact, you’ll need to make sure you know how to write a good used car ad if you want to leverage newspapers and online sales…Continue
Added by Don Elfrink on July 25, 2012 at 9:43am — No Comments
What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?
Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…Continue
Come join N-Motion Auto Transport and SRS Racing at Felix 55 for an event to remember. Wine & Rides in the Village is Houston’s newest and hottest car show. While offering a mix of some of the most exotic cars and finest wines, everyone can get a little taste of the high life. Felix 55, one of the Village’s premier wine bars, is hosting this exclusive gathering and will be offering a wide array of food, drinks, and entertainment. We cordially invite everyone to come out and start the…Continue
Added by Joshua Boyle on November 29, 2011 at 2:00pm — No Comments
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
Added by Ralph Paglia on April 30, 2011 at 4:30pm — No Comments
Las Vegas, NV February 1, 2011 — Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced that it will offer dealers a sneak preview of its latest service selling and customer retention tool, KnowYourVehicle.com, at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February…Continue
Added by sara callahan on February 1, 2011 at 5:20am — No Comments
Added by Ralph Paglia on March 10, 2008 at 9:00pm — No Comments
This is what we have all been looking for! Slideshow, 360 spin, voice-over capability, and a clean, very smooth operating appearance!
It seems like the inventory hosting companies are starting to listen to our requests for better presentations