Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Value' (14)

Klout Starts Providing Content Marketing Value Added Services to Users

Thanks to getting some "K-Love" from several ADM Professional Community members, which I wanted to return in kind, I logged into Klout for the first time in quite awhile yesterday.

I was surprised to see a dramatically different user interface compared to the last time I logged in and then was thrilled to…

Continue

Added by Ralph Paglia on February 18, 2014 at 12:00am — 1 Comment

Career: The Value of Excellence

Let's help you with your employees and your own career:  What is the price to buy excellence from an employee?  

What is your own excellence worth to those you lead and those you follow?…

Continue

Added by Keith Shetterly on April 25, 2013 at 7:30am — 2 Comments

Creating Content Is Like Going Potty?

When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.



After…

Continue

Added by Michael Cirillo on March 16, 2013 at 10:30am — 6 Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…

Continue

Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

Continue

Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

Continue

Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…

Continue

Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments

Focus on Value, not Word Count with your Content

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…

Continue

Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments

Google Inside Search: Google Authorship Drives Increased Original Content SEO Value

Inside Search

Google Authorship Set to Drive…

Continue

Added by Ralph Paglia on October 26, 2012 at 5:30am — No Comments

Car Dealers Make the Right Call with Proper Phone Training

Hi All,

Wanted to share an article in the latest Edmunds' Dealer Newsletter. We had the pleasure of working with Jerry Thibeau of Phone Ninjas on this important topic and he was kind…

Continue

Added by John Giamalvo on June 19, 2012 at 9:30am — 2 Comments

Twitter Pumps Up Value With Expanded Tweet Capability

Twitter Expanded Tweets Now Include Video, Images and More

Who says 140 characters are enough? A new feature on Twitter could help advertisers enhance their creative messaging on the social…

Continue

Added by Ralph Paglia on June 15, 2012 at 9:00am — No Comments

Build a Loyalty Program that Drives Value

 …

Continue

Added by Will Michaelson on November 9, 2011 at 7:50am — No Comments

Ford Posts $100M Profit, Ford Stock Value Soars - North America Improves and Europe Gets Stronger

DETROIT -- Ford Motor Co. surprised Wall Street today with a first quarter earnings report full of black ink -- saying it posted net income of $100 million on total revenue of $43.5 billion. That's compared with a net loss of $282 million on revenue of $43.0 billion during the same period a year ago. Ford stock skyrocketed on the news -- closing the day up 88 cents, or 11.7 percent, to $8.40 a share.…

Continue

Added by Ralph Paglia on April 25, 2008 at 7:30am — No Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

Continue

Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service