Professional Community for Car Dealers, Automotive Marketers and Sales Managers
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…Continue
Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments
So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, you’ve allocated…Continue
In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…Continue
Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…Continue
Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments
Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube. The common refrain goes something like this: 'Why should I invest in …Continue
Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments
When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…Continue
Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments
DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.
Every YouTube video resides on its own…Continue
Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…Continue
Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments
As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…Continue
Added by Joe Schwartz on January 14, 2013 at 6:00am — No Comments
On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post,…Continue
Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…Continue
Below I have included the robust feature set and functions of this Automotive Digital Marketing solution. Our system makes it simple to add cars, enter price, photos, seller notes etc. one time and it goes to all of your sites. So when you add a vehicle to your DMS you just added to all the sites…Continue
Added by Ray C Fowler on June 21, 2012 at 1:45pm — No Comments
With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics.
1) a quite place to shoot video, preferably in a studio or a back lot.
2) a "quiet" backdrop.…
Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
In today’s market it is imperative for dealers to optimize their online marketing strategy. Video Search Engine Optimization (VSEO) is one of the most effective means of generating the highest possible volume of quality traffic to your web site.
Dealerships like Napleton’s Palm Beach Acura, in West Palm Beach, Florida, recently implemented a digital marketing platform to…Continue
Added by Ralph Paglia on October 4, 2011 at 11:07am — No Comments
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
Added by Justin Duff on November 24, 2010 at 11:00am — No Comments