Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
The 2015 Car Buyer of the Future Study by AutoTrader indicates that most car buyers want to finish their purchase face-to-face with a salesperson.
That seals the deal for the…Continue
Added by CPI Results on March 26, 2018 at 5:00pm — No Comments
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments
As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience.
In the auto space, this immersive experience takes the form of a simulated vehicle where users…
Added by izmostock on December 8, 2016 at 11:00am — No Comments
Since more people prefer to research and shop online, visits to an actual dealership are at an all-time low. Buyers today visit slightly…Continue
Added by izmostock on November 11, 2016 at 9:30am — No Comments
Virtual Reality (VR) is going to be a game-changer in the automotive space.
Those watching closely may have noticed an explosion of VR news coming from auto shows to manufacturer engineering plants to dealerships in 2016.
And while the technology is in its infancy,…Continue
Added by izmostock on October 27, 2016 at 1:00pm — No Comments
Consumer Technology Association and Tech.co recently announced at the Innovate and Celebrate tech conference the top five technology trends to watch, and car dealers will be affected by two of them. Augmented Reality (and Virtual Reality – AR/VR),…Continue
Added by Big Tom LaPointe on October 9, 2016 at 6:30pm — No Comments