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All ADM Blog Posts Tagged 'VDP' (7)

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…

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Added by CDK Global on November 21, 2014 at 4:30pm — 3 Comments

Automotive Advertising Experts Review iDrove.IT VDP With Dynamic Market Pricing

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC. 

Philip will be joined by…

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Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

Dean Evans: Former Dealer.com CMO and Subaru Marketing Chief Takes On LotLinx CEO Role

Dean Evans, former Chief Marketing Officer (CMO) for Subaru is new CEO of automotive marketing software company LotLinx. 

Dean Evans Now Runs LotLinx...

Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running…

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Added by Ralph Paglia on July 9, 2014 at 9:00am — 18 Comments

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…

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Added by Tyson Madliger on June 17, 2014 at 1:56am — 3 Comments

The Continued Shift Towards VDP Marketing

For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC to SEO, social media to website plugins, technologies within the automotive vendor world has been in a constant shift towards driving more traffic…

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Added by Tyson Madliger on March 19, 2014 at 9:06pm — 7 Comments

A Quickie Video: Pricing Used Vehicles Online

Added by Danny Benites on August 3, 2013 at 1:16pm — No Comments

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