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Ralph Paglia's Blog Posts Tagged 'Using' (19)

Driving Customer Retention Using The ODO Club Loyalty Platform

It Pays To Drive - ODO Club Dealers reward their best customers with incentives based on the miles they drive... The more miles a customer drives, the more rewards and retention incentives they earn.

Take a moment to think about the best customers any dealership can have. Those that drive many…

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Added by Ralph Paglia on June 9, 2018 at 7:30am — No Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they use trusted offline data to best target digital advertising,…

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Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

80% Smartphone Using Car Buyers Attempt to Access Dealer Content

4 in 5 US Smartphone Users Shopping for Cars Accessed Automotive Retail Content in July; Women More Engaged

80.6% of US smartphone users (85.9 million in total) accessed retail content on their…

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Added by Ralph Paglia on September 24, 2012 at 6:55pm — 3 Comments

Twitter Strategy: Why I Stopped Using Prescheduled Tweets

As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia

Why Prescheduled Tweets…

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Added by Ralph Paglia on August 29, 2012 at 7:00pm — 4 Comments

Dealers Drive Customer Engagement Using Content Categories

Content May Be King - But Which Types Deliver Results, and where should that content be published... as Measured by Engagement Ratios?



An automotive marketer's job can be made much easier when meaningful and valuable content…

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Added by Ralph Paglia on December 4, 2011 at 1:00pm — 1 Comment

Webinar: How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Enroll in this Digital Dealer Webinar to Learn How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Join Philip Zelinger President of Ad Agency Online and Founder of AdAgencyOnline.Net on…

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Added by Ralph Paglia on September 9, 2011 at 6:00am — 4 Comments

Ban This! New Rules for Dealers Using Twitter

Ban This! New Rules for Car Dealers using Twitter as part of their Social Media Marketing Strategy...


"Sorry, the account you were headed to has been suspended…

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Added by Ralph Paglia on September 3, 2011 at 3:00am — 1 Comment

Twitter Using Automotive Consumers Bring Social Media Action to Car Dealers

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Added by Ralph Paglia on September 7, 2010 at 5:30pm — 3 Comments

Using Social Media Tools for Employee Communications

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Added by Ralph Paglia on July 19, 2010 at 10:30am — No Comments

Using Keywords in Press Releases to Drive Traffic

You already know how press releases on your dealership's news or accolades can boost awareness of your store, but what do you know about keywords? David Meerman Scott, in his book, The New Rules of Marketing & PR, tells us to create your press releases based on your customers' problems:



"A great way to start thinking like a publisher and to create news releases that drive action is to focus on your customers' problems and then create and deliver news releases accordingly. Use the… Continue

Added by Ralph Paglia on June 17, 2008 at 4:00pm — No Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…

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Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

Wealthy Car Buyers Using Social Networks Online

According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.

According to the…

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Added by Ralph Paglia on March 26, 2008 at 8:00am — No Comments

Using Inventory Deep Links As Digital Advertising and Paid SEM Landing Pages

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at… Continue

Added by Ralph Paglia on March 3, 2008 at 5:00pm — 1 Comment

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