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All ADM Blog Posts Tagged 'Using' (23)

Marketing Using Facebook Infographic

How many of you have tried out the paid Facebook ads? Whether you’re looking to grow your audience, promote your posts, or just spread your brand awareness, Facebook ads can be a great tool. Obviously it’s always better to advertise organically, but that’s not always necessarily possible or effective. For instance, when you’re starting out with a brand new page, getting those first couple hundred likes for momentum can be absolutely crucial. Nothing tells a story like the numbers…

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Added by Timothy Martell on January 23, 2013 at 6:36am — No Comments

To Instagram or Not to Instagram?

Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your businesses efforts when Marketing Using Facebook or Twitter. The artsy little photos are still really popular,…

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Added by Timothy Martell on January 9, 2013 at 8:30am — No Comments

Facebook Updates "Nearby" For Local

Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.

In the past, Nearby…

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Added by Timothy Martell on December 18, 2012 at 7:30am — No Comments

Will Communities Boost Google+?

Google has been trying to push Google+ since its inception, but they’ve had a hard time gaining any ground on the vast majority of businesses that do their marketing using Facebook. Last week, they added a new feature that they hope will…

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Added by Timothy Martell on December 17, 2012 at 6:57am — 1 Comment

Facebook IP Rights

There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out.  I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. Facebook users, especially businesses,…

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Added by Timothy Martell on November 27, 2012 at 6:30am — No Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they…

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Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

Facebook Working On Cross Domain Mobile Ad Network

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole…

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Added by Timothy Martell on September 27, 2012 at 7:36am — No Comments

80% Smartphone Using Car Buyers Attempt to Access Dealer Content

4 in 5 US Smartphone Users Shopping for Cars Accessed Automotive Retail Content in July; Women More Engaged

80.6% of US smartphone users (85.9 million in total) accessed retail content on their…

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Added by Ralph Paglia on September 24, 2012 at 6:55pm — 3 Comments

Gerber's Great Facebook Contest

Running contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over…

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Added by Timothy Martell on September 21, 2012 at 6:54am — No Comments

Facebook Likes Can Lie: Finding New Metrics

When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts…

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Added by Timothy Martell on September 8, 2012 at 12:30pm — No Comments

A Billion Monthly Users On Facebook

Facebook has hit another incredible milestone yesterday; the social network now has over a billion active monthly users. Did you read that right? That’s a BILLION with a B. Every single month.…

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Added by Timothy Martell on September 5, 2012 at 7:00am — No Comments

Twitter Strategy: Why I Stopped Using Prescheduled Tweets

As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia

Why Prescheduled Tweets…

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Added by Ralph Paglia on August 29, 2012 at 7:00pm — 4 Comments

Dealers Drive Customer Engagement Using Content Categories

Content May Be King - But Which Types Deliver Results, and where should that content be published... as Measured by Engagement Ratios?



An…

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Added by Ralph Paglia on December 4, 2011 at 1:00pm — 1 Comment

Webinar: How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Enroll in this Digital Dealer Webinar to Learn How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Join Philip Zelinger President of Ad Agency Online and Founder of AdAgencyOnline.Net on…

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Added by Ralph Paglia on September 9, 2011 at 6:00am — 4 Comments

Ban This! New Rules for Dealers Using Twitter

Ban This! New Rules for Car Dealers using Twitter as part of their Social Media Marketing Strategy...


"Sorry, the account you were headed to has been suspended…

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Added by Ralph Paglia on September 3, 2011 at 3:00am — 1 Comment

Twitter Using Automotive Consumers Bring Social Media Action to Car Dealers

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Added by Ralph Paglia on September 7, 2010 at 5:30pm — 3 Comments

Using Social Media Tools for Employee Communications

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Added by Ralph Paglia on July 19, 2010 at 10:30am — No Comments

Using Keywords in Press Releases to Drive Traffic

You already know how press releases on your dealership's news or accolades can boost awareness of your store, but what do you know about keywords? David Meerman Scott, in his book, The New Rules of Marketing & PR, tells us to create your press releases based on your customers' problems:



"A great way to start thinking like a publisher and to create news releases that drive action is to focus on your customers' problems and then create and deliver news releases accordingly. Use the… Continue

Added by Ralph Paglia on June 17, 2008 at 4:00pm — No Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…

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Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

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